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Beers and Innovation 8: The Attention Seekers (NMK)

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The Attention Economy describes the way in which times have changed over the last three years. While the old world revolved around access to information, the new world recognises that the former audience's attention-span is scarce. At the same time, information is overloading them (and us) left, right and centre. Sixty-nine percent say they are interested in products that will help them skip or block marketing and advertising. Where can the attention seekers go next?

The Attention Economy describes the way in which times have changed over the last three years. While the old world revolved around access to information, the new world recognises that the former audience's attention-span is scarce. At the same time, information is overloading them (and us) left, right and centre.

The new currency is getting people to look at you. Success will require a flexibility and an understanding of markets and the multiplicity of channels to market like no challenge before. People, on the other hand, are increasingly likely to reject advances from organisations. Sixty-nine percent say they are interested in products that will help them skip or block marketing and advertising. Their "attention data" - what they look at and care about - is theirs, arguably, and anti-spyware and ad-blocking software is helping them to achieve this possession. Where can the attention seekers go next?

Advertisers, PRs, entrepreneurs and web professionals need to understand the ways in which they should - and should not - act to make themselves valuable enough to overcome the seemingly inevitable decline that an information glut creates.

So can social media offer a potential answer to this dilemma? Our panel may or may not be able to answer all these questions, but do expect to feel startled and informed by the end of the evening. And slightly inebriated, as usual...

Speakers:
Chair: George Nimeh, MD Digital, Iris.
Panel: Chris Seth, MD Piczo;
Alan Moore, co-author ‘Communities dominate Brands’ and CEO of engagement marketing firm SMLXL;
Sam Sethi, new media commentator and entrepreneur.

Make sure you book asap - these things sell out quick!!
THIS EVENT WILL ACCEPT CREDIT CARD BOOKINGS ONLY.


Previous Beers and Innovation evenings:

Beers and Innovation 1: UK Start-up Culture
Beers and Innovation 2: User-Generated Content
Beers and Innovation 3: Web Services and Mash-ups
Beers and Innovation 4: RSS Frontiers
Beers & Innovation 5: Aggregators and Upsetters
Beers and Inovation 6: Social By Design
Beers and Innovation 7: Do Agencies Innovate?

Venue link: CC Club

Become a 'Friend of NMK' and make substantial savings on event and course bookings! See: Friends of NMK or email: Rebecca Fitzgerald

Report on the event.

Location

The CC Club - Unit 33, The Trocadero, London, W1D 7DH

Entrance through the Trocadero, down escalators and to the left. Nearest Tube: Piccadilly Circus or Leicester Square