Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Open Rights Group Gathers Momentum

  Hundreds of activists have signed-up to fund the UK's first digital rights and civil liberties group, they've been invited to give evidence in parliament and British author Neil Gaiman has joined as Patron... more

• Music & Film Industry Challenged On IP

  The film and music industries have been taken to task by a new digital rights alliance who have dubbed their latest moves as "hijacking serious crime legislation in Europe" to try and undermine human rights... more

• Animal Rights Gets Wry & Viral

  The BUAV (British Union for the Abolition of Vivisection) recently launched a light-hearted viral email designed to poke fun at pro-vivisectionists within the scientific community... more

• Rights & Personalised Content

  On-demand models of content delivery require rights models that fit the new context. So what rights models look workable for the era of personalised media, asks Michael Nutley... more

• Identifying Rights in Media

  From the conception of a new product to the moment it is launched, valuable rights are being created. Briffa examines Intellectual Property Rights - and the forms which they can take. more

InSync: Rights Will Make You Rich?

---

We keep being told that the key asset in the knowledge economy is intellectual property: that rights will make you rich.

We keep being told that the key asset in the knowledge economy is intellectual property: that rights will make you rich.

But is making money from IPR a real option for companies working in digital media? Most are stuck in a 'gun for hire' business model, selling ideas to clients and brand owners who own them because they commission and pay for them.

Until recently, "cost + 15%" was the business model in television but in the past couple of years the indie production sector has been revolutionised by the new terms of trade with broadcasters negotiated as a result of the Communications Act. Independent TV producers now retain ownership of the IP they create and can exploit it on other platforms and other markets. Is there any real prospect of new media agencies doing the same?

Pact, the trade association for independent producers, is negotiating a voluntary agreement with the BBC which will mirror the arrangements for television production and may provide a model. But with a very diverse range of clients and no effective lobbying body or trade association, will businesses in the digital sector be able to establish terms of trade and ways of working which will enable them to own and exploit intellectual property?

Event Structure:
This will be a highly interactive event. The digital media sector is still at an early stage of development and InSync would like to invite you to contribute to the debate with your experience, your views, aspirations and visions of the future.

Speakers:
The discussion will be framed by Andrew Chitty, MD of Illumina, a key member of Pact's Digital Committee, Ramsey Khoury MD of Head London, and Michael Bedward, responsible for business development at Nesta. To register for the event please email: 01zero-one

Location

01zero-one, Hopkins Street, Soho, London, W1F 0HS