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The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
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The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
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Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
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Related Events
When: April 16th, 2007
Location: The Auditorium, BT Headquarters
Price: Reduced to £0.00 if you are eligible for a discount.
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When: November 22nd, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS
Price: Reduced to £80.00 if you are eligible for a discount.
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When: November 20th, 2006
Location: Hilton Canary Wharf, London
Price: Reduced to £0.00 if you are eligible for a discount.
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When: October 3rd, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.
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When: September 20th, 2006
Location: The Arts Club, Dover Street, London
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.
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Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more
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Online video is big business nowadays. Websites dedicated to video like Youtube, BBC iPlayer and 4oD have taken off in a big way, and an increasing number of websites are introducing video content to keep users engaged. more
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What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas. more
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When: September 13th, 2006 19:00 to 23:00
Location: The Arts Club, Dover Street, London.
Price:
£125.00
Reduced to £93.50 if you are eligible for a discount.
Mobile TV and exploiting the opportunity. What does convergence mean
for the creativity of branded content projects?
IPTV looks set to change the delivery landscape for content
creators. Traditional advertising and funding models are
increasingly under threat from PVR’s and IPTV - leading to more
and more hailing branded content as the future.
Massive growth in consumers creating their own content and
sharing it through 3G services and social networking sites also
looks set to disrupt the status quo.
As we move from an era of interruption to engagement, this
event explores the scope for branded content, its growing
credibility and the challenges and opportunities for creating
successful cross platform content.
This is a
BCMA event
PROGAMME:
13 September, 2006
Part 2: IPTV & the Future of Mobile TV
'Entertainment everywhere.’ Mobile TV and exploiting the
opportunity. What does convergence mean for the creativity of
branded content projects? This event examines current mobile TV
usage and trends and provides innovative case studies from
industry leaders.
COST:
BCMA members: £Free
IAB members: £93.50+vat per event or £225+vat for event
series
Non-members: £125+vat per event or £300+vat for event
series
REGISTER:
email
info@thebcma.info
or call +44 (0)8700 622 394
Book online at
www.thebcma.info/iptv
See also:
PART 1: 6 September 2006
IPTV & the Future of Branded
Contentv
Part 3: 20 September 2006
IPTV & User Generated Content
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