Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreAn interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreBlurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
moreWith social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward. more
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.
moreDr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
Liz Keller is a senior business consultant at EMC Consulting, specialising in search engine optimisation (SEO). In this week’s podcast, she talks to New Media Knowledge about writing for the Web and provides practical advice for organisations of all sizes keen to improve their Web content and SEO effectiveness. more
Businesses today rely increasingly on the Internet for promoting themselves and selling their wares. Consumers have too, making e-commerce a fact of our everyday lives. Dr. Lawrence Roberts, a key founder of the original Internet called ‘ARPANET’ believes that 99% of us will be online by 2018, and that everyone will possess a mobile wireless Internet device. more
One day hands-on classroom-based writing for the web training course. Learn specific, practical techniques for writing effective online content for your website.
Location
Aldgate, London
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