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The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
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The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
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Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
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When: April 16th, 2007
Location: The Auditorium, BT Headquarters
Price: Reduced to £0.00 if you are eligible for a discount.
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When: November 22nd, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS
Price: Reduced to £80.00 if you are eligible for a discount.
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When: November 20th, 2006
Location: Hilton Canary Wharf, London
Price: Reduced to £0.00 if you are eligible for a discount.
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When: September 15th, 2006
Location: RIBA, 66 Portland Place, London, W1B 1AD.
Price: Reduced to £150.00 if you are eligible for a discount.
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When: September 13th, 2006
Location: The Arts Club, Dover Street, London.
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.
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With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites. more
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Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more
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One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content. more
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The success of web TV shows such as Bebo’s Kate Modern and Lonely Girl 15 has lead to a renewed interest in the industry. MySpace has just announced plans to distribute its own TV shows through television and DVD, as it seeks to broaden its reach away from the computer. more
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Legitimate online TV and video services are set to generate revenues of $7.9 billion worldwide by 2013, according to a report by Informa Telecoms & Media. more
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When: May 17th, 2006 10:00 to 19:00
Location: Radisson SAS es.Hotel, Rome.
Price:
£0.00
Reduced to £949.00 if you are eligible for a discount.
Marketing Week?s TV conference returns with a fresh review of the hottest issues shaping the media
landscape in 2006 and will examine the real impact of heightened consumer choice and control.
TV advertising and the new media age: Today’s realities,
tomorrow’s possibilities
Marketing Week’s TV conference returns with a fresh review of
the hottest issues shaping the media landscape in 2006 and will
examine the real impact of heightened consumer choice and
control.
Dates: Wednesday 17 May 2006 - Thursday 18 May 2006
Cost: £1249.00 / £949.00
By examining how to capture an audience with engaging content
and showing the best tactics in measurement and evaluation, TV
2006 will show how perceived negatives can be transformed into
real opportunities.
Key topics on the agenda include:
• How viewers are watching and interacting with the medium of
TV
• Methods for capturing consumer imagination with creative,
emotional and engaging content
• Up-to-the-minute techniques in measurement and
evaluation
• Best ways of generating revenue through sponsorship, branded
content, interactive TV and product placement
• How to integrate TV into a wider media campaign and overcome
ad avoidance
Speakers include:
BBC News 24 Factfile, Honda, Coca Cola, lastminute.com,
Barclaycard, The Guardian, AOL, HBOS, The Number 118118,
T-Mobile, Red Bee Media, MindShare Worldwide, Dunnhumby, ITVX,
DUCKFoOT Research & Development, IPA, Thinkbox
Full details & Bookings:
www.tvrome2006.com
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