Latest Articles

i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

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Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

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ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

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• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall
• YouTube gets into Top Gear
• Goldfarming for Fun and Profit

Related Events

i-design Portfolio Clinic

When: September 17th, 2008
Location: Queen Elizabeth Hall Foyer, South Bank Centre, London
Price: Reduced to £0.00 if you are eligible for a discount.

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Book now for the i-design 08 conference

When: September 17th, 2008
Location: Purcell Room, South Bank Centre, London
Price: £70.00 Reduced to £60.00 if you are eligible for a discount.

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On-Screen Advertising Creativity Summit 2007 (Marketing Week)

When: May 23rd, 2007
Location: St Giles Hotel, London, WC1B
Price: Reduced to £699.00 if you are eligible for a discount.

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User Centred Design (NMK)

When: May 10th, 2007
Location: Central London TBC
Price: £250.00 Reduced to £200.00 if you are eligible for a discount.

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User Centred Design (NMK)

When: February 6th, 2007
Location: University of Westminster, 115 New Cavendish Street, London, W1W 6UX
Price: £250.00 Reduced to £200.00 if you are eligible for a discount.

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Related Articles

• i-design 08 - 3D to 5D

  The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more

• Online Advertising Bucks Flagging Market

  The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more

• ITV’s Overlay Advertising Trial Panned

  Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move. more

• i-design 08 - Brendan Dawes, My Interactive

  Brendan Dawes, creative director of MacneticNorth, talked about the ways in which his early experience of technology has affected his approach to interactive media and of the seismic shift that has taken place in recent years in how people use technology. more

• i-design 08 - Simon Waterfall

  Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more

Got the message? Advertising Meets Interactive Design

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What can the disciplines of advertising and interative design learn from each other today about models of working and creating?

Advertising is one of the oldest and most established design disciplines: interactive design the newest and most fluid.

Advertising is grappling with fragmenting, distracted and cynical audiences and the impact of digital technologies. Interactive design is dealing with the limits of platforms, technologies and networks.

What can these disciplines learn from each other today about models of working and creating, the value of ideas and the role of emotion, reaching and connecting with audiences, creating trust and winning confidence, moving between multiple touch points and 'delivering on the promise'? Come and discuss these key issues with some of the leading thinkers and doers in the advertising and interactive design industries.

Booking:
RSVP: insync@westking.ac.uk