Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• NMK Christmas Lecture: A Journey Through Sound

  Digitisation and the growth of the Internet have had profound effects on music production, distribution and even the way we listen. Now music and sound are at the forefront of emerging technologies that can make truly immersive, sensorial experiences - akin to the Star Trek ‘holodeck’ - a step closer to reality. What does this ‘Sci-fi Hi-fi’ future hold for the musicians of tomorrow? Join Martyn Ware who will Discuss his ‘Future of Sound’.

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Xmas Special: Why didn't I do that? (NMK)

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Have you ever seen a piece of work and wish that you'd done it? Are there projects that you know about that make you want to weep at their brilliance? Some of the capitals hottest home grown and exported new media talent are coming together for this unique celebration of outstanding work. Four accomplished digeratti will be discussing not their own work - but great work that they admire, they marvel at, and that they wish they'd done.

Have you ever seen a piece of work and wish that you'd done it? Are there projects that you know about that make you want to weep at their brilliance?

Some of the capitals hottest home grown and exported new media talent are coming together for this unique celebration of outstanding work. Four accomplished digeratti will be discussing not their own work - but great work that they admire, they marvel at, and that they wish they'd done.

The event is in association Cybersalon and sees the launch of dynamo london, an online showcase for the best of London's digital design, which is set to become an indispensable information source for the new media industry.

London occupies a world-leading position in the digital design industry, with a track record of creative communications combined with technical innovation and commercial success. The purpose of dynamo london is to showcase the projects, companies and creators who have achieved commercial and professional success with their creative solutions, and continue to influence the way the industry develops.

Are you involved in new media in London, and have you got an opinion about what's hot or not?

• Do you think you know what constitutes great design?
• Do you think design is key to the success of a new media project?
• Are new media designers still the design world's new kids on the block?
• Is London really the focus for global new media designers?
• Why do the best projects never win awards?

Have you got something to say? If so, come and join some seriously talented, opinionated peers, and get involved in dynamo london from the outset of this exciting new venture.

Following the discussion there will be a drinks reception, and social and networking lounge with Cybersonica DJs and VJs.

The project is funded by the London Development Agency, the Mayor's agency for business and jobs in the capital.

NB: Payment for this event is by Switch/Maestro or Credit Card ONLY. Please select this payment method on the booking form. Thank you.

Report on the event.

Location

Globe Theatre, 21 New Globe Walk, Bankside, London, SE1 9DT