In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
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Tune into the power of social networks and user-generated content
Tune into the power of social networks and user-generated content.
Chaired by world-renowned bloggers, featuring live focus groups and bringing together over 30 of the world’s foremost experts in new media strategies, Upload is the only forum in Europe that analyses how to practically capitalise on the creation and delivery of user-generated content, online networks and social media.
As the likes of Google and NewsCorp make huge investments into this unchartered territory Upload draws the roadmap for media owners, advertisers and media agencies to monetise this unstoppable trend and leverage the phenomenal power of social media.
Reserve your place at Europe’s first user-generated conference at www.terrapinn.com/2007/upload now!
Location
Royal Garden Hotel, London, United Kingdom
Comments
drewbenvie said:
Upload cancelled <p>The organisers of Upload announced last week to the speakers that this event was being postponed. I was due to be speaking there and so have asked when it's going to be moved to but as yet no response. <br/> <br/>Anyone know the score - other than it's not happening? <br/> <br/>Drew<br/></p>
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