The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreThe industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreTroubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
moreLegitimate online TV and video services are set to generate revenues of $7.9 billion worldwide by 2013, according to a report by Informa Telecoms & Media. more
At NMK's Children Online event this week, Dino Burbidge, Creative Director at Digital Outlook, offered ten tips for brands wishing to capture the elusive attention of tots, teens and tweens. more
Internet advertising spends in the UK rose over £2mn in 2006 - representing an increase of 41.2 per cent as brands move their marketing budgets online. more
The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend. more
The value of your brand might rise and fall according to the environment it's measured in. Contrasting reports from BusinessWeek and Futurelab show how. more
This is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.
This is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.
Why online is integral to your business
strategy:
* UK consumers lead European countries in online spend
(followed by Germany)
* The average UK online consumer spends over double the amount
of the average German online consumer
* Currently 19% of UK internet users shop online – the room for
growth is massive as broadband penetration increases
* The internet has been rated as being 2x more effective as
magazines and 4x more effective than radio for capturing the
attention of adult internet users
* 22% of offline sales are influenced by the web
Why does your company need you to attend?
* First hand knowledge of Christmas 2006 online trading figures
from the IMRG – they will also give you the MUST KNOW
information on new eMetrics
* Yahoo! join us to explain how to exceed consumer
expectations
* Facebox will show just why they were the fastest growing
social networking site for 2006, but also what this trend means
for your business
* B&Q discuss the importance of online when it comes to
offline
* Integrating web analytics and making full use of your data is
key to online focused businesses
* Hotel-rentals.co.uk and Virgin Games provide the insight you
need
* New marketing with new media? First Direct explain the
thinking and the results behind their podcasts for financial
consumers
* Leading blogger Hugh Macleod joins us and discusses how brands
can engage with online consumers. Is your brand viewed
differently online?
* Engage our Day 2 discussion panel and explore the pressing
issues surrounding Web 2.0's impact on businesses
Don't forget our LIMITED ATTENDANCE full day masterclass where you will have the opportunity to gain practical skills and learn how to use Web 2.0 and social media to boost business. This day is all about YOU and will be fully interactive so you can be sure that your questions are answered and your business problems are addressed.
Who should attend this event?
Heads, Directors and Senior Managers – across industry:
* Research
* eCommerce
* Global insight
* Consumer insight
* Online marketing
* Digital marketing
* Category and channels
* Online sales/business development
* Web development
* Interactive development
For further details see the Centaur Conferences website.
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