In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreAn online experiment by two undergraduates is becoming an accidental global business success attracting interest from international advertisers and users in more than 148 countries drawn to its serendipitous quality and links skewded to small-scale sites... more
Zip TV have issued a research report - 'Passive2Active' - outlining how broadcasters and platforms can attract new digital interactors and maximise red button response and iTV ROI... more
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
With the advent of IPTV, the BBC and Channel 4 players and true Video on Demand, what is the future for 'interactive television'?
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