Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

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Creative Alchemy: making TV interactive

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Learn how to be ahead of the game by developing interactive programmes. This 4 day course offers you the opportunity to work with industry professionals and pitch ideas to interactive TV commissioning editors.

Learn how to be ahead of the game by developing interactive programmes. This offers you the opportunity to work with industry professionals and pitch ideas to interactive TV commissioning editors.

Delivered in partnership with BBC Training and Development. 3 days at 01zero-one in the heart of Soho and 1 day at the BBC in White City.

This is an amazing 80% off the full price as this course for London employees is subsidised by the European Social Fund (ESF) and LDA, through Skillset.

Apply online www.01zero-one.co.uk info@01zero-one.co.uk Tel: 020 7025 1985

Location

01Zero-One, Soho, London