The UK launch of ebuzzing signals a new channel for brands and advertisers to reach highly targeted audiences via social media. It also monetises bloggers so that they receive (fully disclosed) payment for writing about the campaigns that interest them. By Steve Green.
moreSkillset has collaborated with Abertay University to organise ProtoTeach a conference about “best practice in games education” being presented at Dare ProtoPlay in Edinburgh next month. By Nick Sheridan.
moreThe latest quarterly analysis of online search data by leading independent search and social marketing consulting and technology firm Greenlight, reveals that unlike February, there were more online searches made by UK consumers in May for places to buy as opposed to rent. The report, ‘Real Estate Sector Report May 2010‘, also reveals that when it came to sales by location, Scotland proved the most sought after region. Edinburgh was most popular followed by Glasgow then Aberdeen. Cumulatively, they accounted for 19% of all location-specific sales keyword searches.
moreVirgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreWith social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward. more
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.
moreDr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
Businesses today rely increasingly on the Internet for promoting themselves and selling their wares. Consumers have too, making e-commerce a fact of our everyday lives. Dr. Lawrence Roberts, a key founder of the original Internet called ‘ARPANET’ believes that 99% of us will be online by 2018, and that everyone will possess a mobile wireless Internet device. more
One day hands-on classroom-based web accessibility training course. By the end of the training you'll have created an action plan for your website. All participants must be confident with the fundamentals of HTML and CSS.
One day hands-on classroom-based web accessibility training course. By the end of the training you'll have created an action plan for your website. All participants must be confident with the fundamentals of HTML and CSS.
Registration and further details:
www.webcredible.co.uk/accesstraining
or contact Webcredible on 0870 242 6095 or via email: training@webcredible.co.uk
Location
Aldgate, London
Price does not include VAT. Up to 20% discount if booked with other courses.
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