In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreInteractive TV advertising is enjoying a renewed popularity, according to Continental Research's Autumn 2005 Digital TV Report. So what are the trends in multichannel and the forecasts for take-up? more
Zip TV have issued a research report - 'Passive2Active' - outlining how broadcasters and platforms can attract new digital interactors and maximise red button response and iTV ROI... more
An introduction to SATSUMA, a new iTV creation toolset for designer friendly, highly efficient iTV service creation.
An introduction to SATSUMA, a new iTV creation toolset for designer friendly, highly efficient iTV service creation.
This course is aimed at both professionals in TV / iTV industries and those involved in broader digital design fields who are interested in applying their talents to the rapidly expanding area of interactive television. Firstly it will demonstrate in depth the innovative service design and creation process used in the iTV services presented in day one. Secondly it will go through the process of iTV design and creation using a live worked example with particular emphasis on how designers can create iTV service simulations and translate these into fully fledged iTV services without the need for a software engineer to re-create the service from first principles. This semi-automatic translation of simulations into ready-to-broadcast services also represents a very efficient alternative to the conventional authoring process for broadcasters in addition to those looking to move in to the iTV field.
Who should attend:
This event is aimed at those working in the area of interactive
TV (service creation, coding, program making, commissioning and
producing) and equally those who would like a better
understanding of iTV in a user and technical context with a view
to applying their talents in this new area of digital media.
This could include the creative digital media sector (web
designers, interaction designer, experience architects, creative
and art directors). Equally this event will be beneficial to
individuals in linear broadcasting who are aware that after 2012
elements of interactive TV will become ubiquitous and want to
understand this process from both a user and technical
perspective.
About the speakers
Tim ReaganLeon Cruickshank
Leon Cruickshank is a lecturer and researcher in multimedia and
broadcast media concentrating on the interface between
technology and user centred service and interface design at
Brunel University. Funded by both the EU and nationally in the
UK, he has worked on a number of projects exploring the
exploitation of the latest broadcast technology to enable the
creation of iTV services that are demand rather than technology
led.
John Cosmas
John Cosmas is a Professor of Multimedia Systems and became a
Member (M) of IEEE in 1987 and a Member of IEE in 1977. His
research interests are concerned with the design, delivery and
management of new fourth-generation TV and telecommunications
services and networks, multimedia content and databases, and
video/image processing. He has contributed towards eight EEC
research projects and has published over 80 papers in refereed
conference proceedings and journals. He leads the Networks and
Multimedia Communications Centre within the School of
Engineering and Design at Brunel University.
Emmanuel Tsekleves
Emmanuel Tsekleves is a Lecturer in Multimedia Design and
Technology course in the Engineering and Design School at Brunel
University. His PhD Thesis was on the semi-automated creation
tools for the production of iTV services. Emmanuel has
contributed towards the EU-funded project INSTINCT and the
WestFocus project UITS in the design of user interfaces and
development of multimedia TV applications and tools. He research
interests lay in the area of multimedia service creation
technologies for broadcast and broadband networks.
For Further Information Contact:
Leon.Cruickshank@brunel.ac.ukLocation
01Zero-One, Hopkins St, Soho, London W1F 0HS
Nearest Underground stations: Leicester Square, Oxford Circus, Tottenham Court Road
Comments
You must be logged in to comment.