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User Generated Content and Web 2.0 (Oxford)

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With the rise of MySpace, YouTube and other Web 2.0 sites, traditional value chains are facing disruption. This disruption causes both threats and opportunities. This course is run through the University of Oxford, but is open to the general public

According to Nielsen/Netratings (Aug 2006) user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.

About the Course

With the rise of MySpace, YouTube and other Web 2.0 sites, traditional value chains are facing disruption. This disruption causes both threats and opportunities. This course is run through the University of Oxford, but is open to the general public.

Who is it for?

Designed for decision makers, this intensive one-day course offers an opportunity to learn more about the threats and opportunities arising from user generated content.

Course Presenter

Ajit Jaokar, mobile telecoms specialist and author (inc Mobile Web 2.0)

Course Content

• Understanding the new world of Content covering movies, music, news, blogging and podcasting
• Operational issues: Threats, opportunities, legal, social issues, trust, copyright etc
• Business models, revenue streams
• Social factors, community building and user interaction
• Web 2.0 and Mobile web 2.0
• Market evolution and scenarios
• The empire strikes back: how existing content providers are using their content in conjunction with new user generated content
• Case studies of successful transition to user generated content by established media companies
• Strategies of key players
• The impact of convergence
• The threat from external players due to convergence
• Future trends

Cost:
£295 Early booking course fee (if booked before 6th November).
£345 Course fee from 6th November onwards.

BOOKING & MORE DETAILS: http://www.conted.ox.ac.uk/cpd/electronics/courses/web_2.0.asp

Location

Department for Continuing Education, Rewley House, Oxford.