Latest Articles
i-design 08 - 3D to 5D
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
more- More Web 2.0 Needed In Schools
- UK Council for Child Internet Safety Launches
- US Presidential Election Gets Social
- i-design 08 - Brendan Dawes, My Interactive
- i-design 08 - Simon Waterfall
- YouTube gets into Top Gear
- Goldfarming for Fun and Profit
Related Events
Writing for the Web (One Day)
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.
User Centred Design (NMK)
Location: Central London TBC
Price: £250.00 Reduced to £200.00 if you are eligible for a discount.
User Centred Design (NMK)
Location: University of Westminster, 115 New Cavendish Street, London, W1W 6UX
Price: £250.00 Reduced to £200.00 if you are eligible for a discount.
Branded Content Forum (2 days)
Location: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: Reduced to £0.00 if you are eligible for a discount.
Part 3: IPTV & User Generated Content
Location: The Arts Club, Dover Street, London
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.
Related Articles
Brief Encounter: SpinVox
NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more
Content Still King
US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis. more
Managing Content in a Converged World
Robin Daniels talks about the challenges to the ability of companies to retain customers when convergence comes around. more
The User Revolution
User-generated and community sites are predicted to account for over half of internet usage over the next ten years. That's one of the conclusions from a new report into The User Revolution from US investment bank and securities firm Piper Jaffray. more
User Centred Design
Usability is a topic that's often taken for granted or viewed as a matter of mysticism and instinct. The web guru puts his or her finger in the air, checks the entrails and then pronounces whether your site 'works' or not. Ian Delaney looks at a better approach. more
User Content - The Real Deal? (NMK)
StumbleUpon"User generated content" (UGC) poses challenges to both broadcast and publishing media and to consumer brands. This event will look at how large-scale media players and brands - as well as newcomers in the digital sphere - are approaching the growing UGC phenomenon as a way to engage consumers and build relationships that gel with the C2B power dynamic ushered in by the digital age...
“User generated content” (UGC) poses challenges to both broadcast and publishing media and to consumer brands.This event will look at how large-scale media players and brands – as well as newcomers in the digital sphere – are approaching and working with the growing phenomenon of User Generated Content as a way to engage consumers and build relationships that gel with the C2B power-dynamic ushered in by the digital age.
How is the balance of power changing? For a start, much UGC creation, consumption and sharing takes place outside the normal parameters of media control – whether that is the control of creation and distribution which is handed over to consumers by the combination of portable music players, editing and file-sharing software + internet, or the control of what we can see, and what constitutes “entertainment”.
People are discovering the attractions of sharing pictures with family and friends online, making their own movies, or commenting on blogs about celebrities, rather than sitting despondently though another night of average-to-turgid TV. How can business connect with this mindset?
Declining TV figures and increasing online-time are only part of the story. But can content created by consumers be the backbone of a viable business model? And what scope can “social media” offer to brands no longer shored-up by one-to-many models of media delivery?
Who Should Attend:
Suitable for marketing directors, brand managers, business development directors, agencies and businesses, start-up entrepreneurs and anyone who wants to discover more about the new opportunities for doing better business through UGC.
About the Speakers:
Chair: Neil McIntosh - Assistant Editor, Guardian Unlimited
Neil is assistant editor of Guardian Unlimited, the Guardian's award-winning website. He takes particular interest in editorial innovation and leads development of the site's network of weblogs, which have notched up a number of technological and editorial firsts in the last year. He has also written and spoken extensively on the impact blogs and nanopublishers are having on the media. Prior to joining Guardian Unlimited in 2004, Neil was deputy editor of the Guardian’s technology section, Online, and he has worked as a reporter and editor for a variety of newspapers, online services and broadcasters. He lives in London with his wife, and two cats, and has his own blog at www.completetosh.com
Anthony Lilley - Executive Producer, Fourdocs & MD, Magic Lantern Productions
Magic Lantern Productions is an award-winning interactive media production company specialising in broadband content, interactive television, digital video, CD-ROM and DVD. Established in 1996, clients include Channel 4 (for whom Anthony is Exec Producer of new broadband channel fourdocs), BBC, BT, Nigella Lawson’s Pabulum Productions, UKTV, Telewest, Discovery, C21 Media, the Film Council, NESTA, the DTI, the DfES, Skillset, The Tate Modern and PACT. Anthony is Vice-Chairman of PACT and Chair of its Interactive Media Policy Group, a member of the Executive and the Advisory Council of the Broadband Stakeholders’ Group and a Working Group Chairman of the government’s Creative Industries IP Forum as well as an Advisory Board of member of NESTA Futurelab. He has just joined the board of Creative Commons International.
Alfie Dennen - Co-Founder, moblogUK
Alfie Dennen is a web developer working in both mobile and user generated content arenas. Original mobile content such as Orgasmatones and Video media for the Palm OS at www.palmpixels.com reflects his interest as a developer in the niche made large, whilst larger socially motivated and user created sites such as moblogUK (www.moblog.co.uk) and We're Not Afraid (www.werenotafraid.com) show his interest in the power of the web to create social space and meaning. Following the We're Not Afraid exhibition in central London's Proud Galleries, Alfie is currently working on the We're Not Afraid book, and expanding moblogUK further into Europe.
Kyle MacRae - MD, Scoopt.com
Scoopt is the citizen journalist's free-to-join photographic agency, an intermediary between members of the public who take photos with their cameraphones and the mainstream media who may wish to buy their pictures. Kyle MacRae, 42, has worked as a freelance IT journalist and author for the last eight years, publishing 10 books and writing features for the national and tech press. Prior to that, he led a director-level career in the clothing industry.
Colin Donald - Director, Futurescape
Colin Donald is the co-founder of the new media research and creative consultancy Futurescape. The company's portfolio includes research and original concepts for clients such as Granada, Carlton and Microsoft. Futurescape's latest venture is the live music webcast listings site, Live Net Music (described by The Guardian as "the Radio Times for the net generation") where users are invited to contribute news via del.icio.us. His blog, Broadband Stars analyses the shifting balance of power between mass media and creative Net users.
Jon Bains - Founder, Lateral
Chairman of award-winning digital marketing and communications agency Lateral.net (now in it’s eighth year), Jon has worked on commercial and creative strategy with a long list of top-flight brands including; Levi’s® (Europe and America), Five, Nintendo and Stella Artois. He spends most of his time thinking about cross media integration and has an enormous passion for communication in all its forms.
Helen Copnall - Business Manager, MSN Messenger and MSN Mobile, MSN.co.uk
Helen was appointed MSN UK Business Manager for MSN Messenger and MSN Mobile in February 2005, following nearly four years working on Sales Strategy for Products where she won the MSN Global Sales Person of the Year award. She works in pushing forward the UK Market Communications Product Strategy, along side the Information Services product group, to enrich and further develop the MSN customer experience. Long term, the team will start building presence in the social networking, SMB and Mobile offerings.
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
Comments
You must be logged in to comment.