Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreAn interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreBlurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
moreThe University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more
Like Shakespeare, new media loves new words. Roger Horberry explains what business can learn from the Bard. more
Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports. more
"Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process. Ken McGaffin explains. more
Podcasting is becoming an attractive business proposition, both as a revenue-generator and a medium to promote existing businesses. Cynthia O'Murchu reports. more
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