Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreLink building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreAn interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreThe University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more
The iMedia qualification from OCR gives students of interactive media, and those wanting to enter the industry, access to a sophisticated range of tools and an up-to-date qualification... more
Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes... more
One day hands-on classroom-based advanced CSS training course.
Location
Aldgate, London
Log into NMK |
Register |
Comments
You must be logged in to comment.