Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Bloggers Face Jail

  A new report has revealed how governments around the world are continuing to clamp down on bloggers. Bloggers risk facing jail by governments which feel threatened by the growing influence of bloggers according to the World Information Access (WIA) report by the University of Washington. more

• Most Senior Tech Execs Blog

  The merits of business blogging are still widely debated amongst those that operate in the online space and their offline contemporaries. However, a new worldwide survey by Eurocom Worldwide, the global PR network, in association with UK member agency, Six Degrees, has found that the majority (53 per cent) of senior technology execs contribute to a blog. more

• Brands Meet Blogs

  At the Shiny Media Blogs and Brands seminar on Friday 6th July, Helen Nowicka of Shiny Red unveiled the results of some new research into the attitudes and behaviours of online audiences. more

• Blogging 2.0

  Notes from a roundtable discussion for Microsoft on the future of blogging. more

• The New Rules of Blogging

  Despite its alleged benefits, blogging costs time. And time is money. A new paper by Max Christian Hansen argues that new blogger should count the cost before they enter the fray. Ian Delaney examines the arguments. more

Blogging: A Real Conversation? (NMK)

---

The trust people put in blogs, their interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum. This event examines the increasing importance and influence of blogs ? as sources of opinion and as harbingers of the power shift in media publishing...

The trust people put in blogs, their simplicity and interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum.

This event will examine the increasing importance and influence of blogs – as sources of trusted opinion and as a barometer of the shifting balance of power in media publishing.

Are blogs the new voices of authority?
Blogs were supposed to be unmediated, immediate communication, and content that could be delivered on the hoof (via moblogging). But can this be a marketing model? The informal nature of blogs – and their simplicity for the user – has been key to their appeal to date. So will this democratising type of social software transfer so easily into the marketeers toolset as a more authentic way to foster relationships and loyalty?

Is nano-publishing a new communications paradigm?
The growth and popularity of blogs embodies the shifting balance of power in the media continuum. But with the onset of what Demos recently dubbed "the pro-Am revolution", are amateurs really the new experts? Or is it less a case of insufficient fact-checking by bloggers passing for journalists and more an emergent preference by consumers for peer-review and transparent motivation?

Speakers will be announced shortly.

Location

01zero-one, Peter Street, Soho, London W1F 0HS.