With so many charities reaching new audiences, boosting awareness and driving campaigns via digital and wireless media, the quest for greater effectiveness in this medium across the sector is taking centre stage.

This half-day event will address the interactive aspects of awareness-building, campaign measurement and managing donor relationships. Focusing on best practice examples of campaigns produced for digital platforms, as well as tackling broader issues, attendance for charity and non-profit delegates is offered at a discounted rate.

Interactive leaps forward?

Given the unique strengths pertaining to the digital medium – cost-effectiveness, the ability to track and measure campaigns, and the levels of involvement achievable through interactive and rich media campaigns – how have successful campaigns fashioned their strategies?

And how have charities and agencies innovated to manage digital relationships in terms of data management, targeting content and calls to action, personalisation, and retaining donors and volunteers?

This event is geared to the charity and social enterprise sector, as well as agency side parties interested in or already involved with the third sector.

Speakers:

Margaret Manning - CEO, Reading Room
In 1996 Margaret jointly founded Reading Room, now one of the UK's top five independent award winning digital agencies. Margaret is also lead project director for many of Reading Room's larger project for clinets such as The Disability Rights Commission, British Library, The Law Society and The Energy Saving Trust. Prior to joining Reading Room Limited she was a senior manager at 3i plc involved in business process re-engineering.

Su Sareen - Director of Lateral
Prior to joining Lateral in 2000, Su was Head of Interactive and European Creative Director at Leo Burnett. Originally an Art Director, she's been a senior creative in agencies such as Ogilvy's, FCB, McCann Ericksonn and Grey, winning many prestigious awards. She has also spent time as a commercials director, and as a documentary maker at the BBC. At Lateral, alongside the Levi's® Europe account, Su has enjoyed working with charities like Action Aid, IFAW Battersea Dogs Home, the Foyer Federation and has been running the RSPCA account for 4 years.

Heather Hopkins - Senior Research Analyst, Hitwise UK
Through analysis of Hitwise data and marketplace trends, Heather provides Hitwise clients with insights to implement successful online customer acquisition strategies. Heather brings 8 years of market research experience to Hitwise. Prior to joining Hitwise, Heather lead a business division at market research firm Dalbar, where she worked closely with financial services institutions.

Sarah Platt - Sales and Marketing Director, Groovy Gecko
Sarah has been with Groovy Gecko since the year 2000 and is a now a respected advisor on streaming media technology and projects. She manages key client accounts and strategic partnerships across a wide variety of business sectors and has advised not-for-profit organisations such as the NSPCC, Amnesty International, the RNIB and the Disability Rights Commission.

Katie Williams - Account Director, Agency Republic
Katie Williams has 8 years experience working both for and alongside voluntary organisations including Oxfam, CRUK, NSPCC, MS Society, NCH, Samaritans, Alcohol Concern, Unicef, Asthma UK and Friends of the Earth.

Tom Mansel-Pleydell - Corporate Development, JustGiving.com
Tom joined Justgiving from European web agencies Pixelpark AG and Syzygy Ltd, where he worked on client web strategy, site design and online marketing projects across several market sectors. Prior to that, he spent two years in New York setting up the U.S. office of a UK-based financial research delivery company.

Neil Miller - Joint Managing Director, DNA
Neil co-founded DNA in 1996. Recent and current work includes a large scale project for Standard Life, the re-launch of www.mfi.co.uk and ongoing management of the Cheltenham & Gloucester account. On the charity side, Neil managed the award-winning ‘Oxfam Unwrapped’ campaign. Charity sector work began with World Vision in 2002 and includes the ‘Donate in memory’ campaign for Cancer Research UK. The integrated British Heart Foundation ‘Sticky Cigarette’ campaign managed by Neil proved so successful it's been made a best practice case study for Cranfield School of Management’s Executive MBA programme 2005–2006.

Dan Ghinn, Managing Director, Frog Creation
Dan founded Frog Creation in 1998, with a vision to allow organisations to make the most of the internet for communication and process management by combining new technologies with creative ideas. Dan now leads a team that creates award-winning campaigns for clients in the non-for-profit, public and private sectors in the UK and Europe.

Simone Enefer - Fundraising Director, e-Learning Foundation
Simone joined the e-Learning Foundation as Fundraising Director in October 2002. A member of the Institute of Fundraising, Simone’s thirteen years’ experience in the sector has been gained through Marie Curie Cancer Care where, following four years as Community Fundraising Manager for the charity, she worked as Regional Events Manager for London and the South East. Prior to that, she was Special Projects Fundraiser for Scope for three years. After Scope, she returned to education, graduating in Comparative American Studies from the University of Warwick in 1990. Subsequently, she spent time as a Volunteer Tutor teaching word processing to women returners, which helped her realise the importance of computer literacy in today’s workplace.

Price: £70 / £50 charities & not-for-profits