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ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

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More Web 2.0 Needed In Schools

An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.

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UK Council for Child Internet Safety Launches

The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.

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Creative Alchemy - Making Programmes Interactive


When: May 9th, 2005 12:00 to 18:00
Location: 01zero-one, Peter Street, London W1F OHS.
Price: £190.00
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The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to interactive TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career.

4 days: Mon & Tue, 9, 10, 16, 17 May 2005

Interactivity is more than the just the red-button or the mouse – it has rapidly emerged as a powerful tool for involving viewers in programming, and a potential source of extra revenue. For those pitching or working on TV programme ideas, interactivity is becoming a component that commissioners are increasingly looking for to tap into audiences.

The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to interactive TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career.

Led by Scott Gronmark and Andy Wilson, this ESF-subsidised course is backed by the LSC, SkillSet, the BBC and 01zero-one, and supported by a wide range of expert contributors.

The course is for freelance programme makers and content producers, who are looking to work in Interactive Television.

4 days: Mon & Tue, 9, 10, 16, 17 May 2005
11am-5pm
Cost £190

Want to know more?
For course advice or more information about InSync ring Beth Soan on 020 7025 1985 or email your request to courseinfo@01zero-one.co.uk

How to enrol on a course?
Simply complete a 01zero-one enrolment form online at www.01zero-one.co.uk.

Payment
Once completing the online enrolment form payment should be made by credit or debit card over the phone on 020 7025 1985.

Am I eligible for a concession?
Concessions are available to InSync, UK Post, BIMA, PACT, BECTU, NMK, BIMA, NPA members. If you are paying a concessionary fee you will be asked to supply evidence of your entitlement.

Contact us
01zero-one is in Hopkins Street, Soho, London.
Part of Westminster Kingsway College Soho Centre in Peter Street, London W1F OHS.

Tel: 020 7025 1985
Email: courseinfo@01zero-one.co.uk
Web: www.01zero-one.co.uk

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