The Future Of Branding (Amsterdam)

Goos Geursen - Goos Geursen Bedrijvigheden: Branding is something we did in flatland. Colby Stuart - Creative Director, Quantum Brands: The Evolution of Branding

A Club Of Amsterdam Event

Branding as we know it is a thing of the past...

If you put on the right glasses, you will notice a paradigm shift:
- no more higher values
- no more standardizing and uniformity
- no more 'buying associations and symbols'
- no more thing thinking

instead you will notice:
- movement and instability all over the place
- intuition and flexibility as survival tools
- personal guidance by agents
- qualitative and quantitative
- push and pull
- swarming techniques
- close to home solutions and many other dynamics

Speakers:

Goos Geursen - Goos Geursen Bedrijvigheden: Branding is something we did in flatland
Colby Stuart - Creative Director, Quantum Brands: The Evolution of Branding

The evening is moderated by Sjirk van der Goot, Executive Consultant and Founder, Perceive commercial management services.

Times: Reception: 18.30-19.30, Conference: 19.30-22.15

Prices: € 69 / € 59

Tickets & Enquiries:
For details, please visit:
http://www.clubofamsterdam.com/event.asp?contentid=408&catid=85

Discount Tickets
For Members of the Club of Amsterdam, openBC, N.G.I., the Amsterdam American Business Club, Dutch Connection, Charles Ruffolo's Network-Club - €59 (and other concessions available) for tickets bought before the event day at: http://www.clubofamsterdam.com/ticketcorner.html

PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation]