The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.
moreThe population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreVirgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreThe University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more
The iMedia qualification from OCR gives students of interactive media, and those wanting to enter the industry, access to a sophisticated range of tools and an up-to-date qualification... more
Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes... more
One day hands-on classroom-based advanced CSS training course. By the end of the training you'll have created a fully CSS-driven website. All participants must be confident with the fundamentals of HTML and Cascading Style Sheets.
Location
Aldgate, London
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