Exporting New Media (NMK)

How can the digital industry translate its international reputation for creative and technical excellence into export earnings? This event will examine current activity and support services, and explore promising markets and strategies...

The UK’s new media industry may have an international reputation for creative and technical excellence, but how can companies translate this into export earnings?

Media and entertainment industries already have a good history of export activity. Many British companies working in TV, publishing and video games have clients, customers and sales partners earning them significant revenues from overseas.

Take TV programme content, its international earnings are now close to £1billion. The extent of export activity for new media is currently far less significant, but there is strong potential for growth. For UK outfits, particularly the independent agencies, this could be an important source of new clients and revenues.

How can digital media companies replicate this success and exploit the commercial opportunities arising around the world? This evening event will outline the extent of export activities, explore some of the promising markets and discuss strategies and support for more effective and profitable export activity.

Speakers:

Tom Campbell, Burns Owens Partnership
Tom undertakes economic research and strategy on the UK’s media sector, particularly in relation to digital media. Before joining BOP, Tom worked as a consultant with New Media Knowledge, and remains actively involved in its programme. His recent activities include work around investment in creative businesses, and export support programmes led by the British Council. Tom will be presenting the findings from a NMK research project undertaken last year mapping the extent of new media export activity.

More speakers will be announced soon.

01zero-one, Peter Street, London W1F 0HS