The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreThe industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreTroubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
moreKatie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs. more
Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more
In the US presidential election, the Web has changed how candidates operate. Tim Hoang reports on how social media has influenced the race for President. more
Concern over the child safety online remains a hot topic. According to Government child protection agency, the Child Exploitation and Online Protection Centre (CEOP), around one in four children who make friends online then go and meet them offline. Tim Hoang reports on a new initiative. more
There are nearly four billion mobile phone handsets in use worldwide, roughly four times more than the number of computers. As handsets become more advanced, it seems an obvious route for operators to look at revenue streams other than voicecalls. more
NMK's sister project, Lumiere, is hosting a morning session introducing professionals to the creative opportunities of new media.
Anthony Lilley of Magic Lantern presents a guide to the new media marketplace, cutting through the jargon and hyperbole to outline the real opportunities that are opening up for creative professionals in this fast-moving sector.With an emphasis on the interests of film and TV producers, Anthony will explore the key platforms and technologies that make up the new media landscape and examine the underlying concepts that have made them of such profound importance to the media and communications industries. Chief among these will be the nature of interactivity itself, although the related concepts of community and connectivity will also be discussed in depth. Finally, Anthony will take a comprehensive look at the options available to producers from "traditional" media sectors who wish to reposition themselves as suppliers of interactive content.
Anthony's talk concentrates on broadband services and the internet, but also looks at other interactive formats, such as wap phones, interactive TV and DVDs. He will attempt to shed light on questions such as the following:
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