Anthony Lilley of Magic Lantern presents a guide to the new media marketplace, cutting through the jargon and hyperbole to outline the real opportunities that are opening up for creative professionals in this fast-moving sector.

With an emphasis on the interests of film and TV producers, Anthony will explore the key platforms and technologies that make up the new media landscape and examine the underlying concepts that have made them of such profound importance to the media and communications industries. Chief among these will be the nature of interactivity itself, although the related concepts of community and connectivity will also be discussed in depth. Finally, Anthony will take a comprehensive look at the options available to producers from "traditional" media sectors who wish to reposition themselves as suppliers of interactive content.

Anthony's talk concentrates on broadband services and the internet, but also looks at other interactive formats, such as wap phones, interactive TV and DVDs. He will attempt to shed light on questions such as the following:

• How does broadband internet differ from conventional internet?
• What are the implications of broadband and convergence for existing media?
• Is interactive TV the future of broadcasting, an interim technology or a red herring?
• What's the difference between a 'programme', an 'idea' and 'content'?
• How can I make the most of my intellectual property rights?
• Why are communities so important, and how can you cater for niche markets?
• At what stage does content become commerce?