Latest Articles

Easy Listening: Radio and the Web

Radio as we know it is changing. With more and more Internet radio channels cropping up and multiple platforms with which to consume them, choice for the listener has arguably never been wider. With its public seminar on the future of radio upcoming later this month, New Media Knowledge spoke to one of the participants about his experience.

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The Rise and Rise of Word-of-Mouth Marketing

‘Word-of-mouth’ marketing is set to become big business in 2009, according to industry analysts. NMK spoke to one analytical firm helping a number of firms maximise their word-of-mouth potential and therefore react quickly to changing market demands.

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Final Analysis: Measuring Online Marketing Impact

Marketers are constantly looking for increased value from their campaigns and the Web offers them better targeting of customers and improved measurement of impact. May 2009 sees the eMetrics Marketing Optimization Summit come to London and New Media Knowledge caught up with the summit’s founder.

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• Business Brief: Job Hunting in the Web 2.0 World
• New Year’s Evolution: What Does 2009 Hold for New Media?
• Search Party: Interview with Kevin Ryan
• Break for the Borders
• Business Briefing: How to Sell on the Web
• ‘Mega Monday’ Bucks High Street Woes
• Measure for Measure: Meeting the Analytics Challenge

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  A survey commission by Rajar has revealed that more than 14.5 million people in the UK listened to Internet radio between April and May. The popularity of services such as iPlayer, which also streams radio as well as TV, is helping increase the number of radio listeners overall. more

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• Content 2.0: The Future Of Web Search

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• Content 2.0:What Are Folksonomies For?

  Matt Locke, Head Of Innovation at BBC New Media, explored the issues around folksonomies as a type of classification and its relevance to content providers in the Web 2.0 era at the Content 2.0 conference on June 6th 2006... more

Content 2.0 Podcast Goes Live!

The inaugural NMK podcast from our Content 2.0 conference held at the RSA in London on 6th June 2006 has gone live. Hear the keynotes, debates and forum sessions that explored how we will search for and market content in the age of social networks, user-created content and disruptive technologies...

You can now listen to the NMK podcast from our Content 2.0 conference held at the RSA in London on 6th June 2006.

[UPDATE 24th July: We have added the iTunes link now. Please be aware that iTunes settings mean that you must have iTunes to see this page, and you will only see the 4 most recent podcast files - but there are 8 in total from the conference.]

The day saw leading experts and practitioners in the digital space - from Yahoo, Microsoft, Myspace, BBC, Broadband Mechanics and elsewhere - come together with an informed audience for a day of discussion and debate on some of the key issues and developments facing the content industries: social networks and ownership of digital identity, blogging and control, Marketing 2.0, brands and trust, social search and recommendation, folksonomy and tagging, and the habits and attitudes of digital natives.

For more details on the conference schedule and speakers - and session-by-session blogged coverage - visit the Content 2.0 website...

If you don't subscribe to any podcast service you can listen directly from these links!

CONTENT 2.0 DIRECT AUDIO LINKS

KEYNOTE: Mesh Up: Connecting Content to People
Marc Canter - CEO, Broadband Mechanics
http://www.archive.org/download/content2pointzero/01-c2pz-0001.mp3
Filesize: 14.4 meg
Length: 30.02

SCENESETTER: Goodbye New Media - Hello Social Media
Adriana Cronin-Lukas - Director, The Big Blog Company
http://www.archive.org/download/content2pointzero/02-c2pz-002.mp3
Filesize: 12.7 meg
Length: 26.29

FORUM: Marketing 2.0 = Content 2.0?
Featuring James Cherkoff of Collaborate Marketing, Hugh MacLeod of GapingVoid, and Jamie Kantrowitz of Myspace, chaired by Michael Bayler of The Rights Marketing Company.
http://www.archive.org/download/content2pointzero/03-c2pz-003.mp3
Filesize: 40.9 meg
Length: 1hr.25.10

DEBATE: Can Brands be Trusted?
Alan Moore - CEO, SMLXL and Shel Israel - author, Naked Conversations
http://www.archive.org/download/content2pointzero/04-c2pz-004.mp3
Filesize: 17.8 meg
Length: 36.59

KEYNOTE: The Changing Face Of Web Search
Bradley Horowitz - Vice President of Product Strategy, Yahoo!
http://www.archive.org/download/content2pointzero/05-c2pz-005.mp3
Filesize: 19.4 meg
Length: 40.20

SCENESETTER: Folksonomies: What Are They Good For?
Matt Locke - Head of Innovation, BBC New Media
http://www.archive.org/download/content2pointzero/06-c2pz-006.mp3
Filesize: 13.4 meg
Length: 27.46

FORUM: Search & Enjoy! The Power of Search and Recommendation
Featuring Suranga Chandratillake of Blinkx, Alex Barnett of MSDN, Microsoft, and Matthew Ogle of Last fm, chaired by Mike Grehan of Marketsmart Interactive
http://www.archive.org/download/content2pointzero/07-c2pz-007.mp3
Filesize: 36.2 meg
Length: 1.15.17

YOUNG PEOPLE & MEDIA: Invisible Culture
Featuring Dot and Rory, chaired by William Higham of The Next Big Thing
http://www.archive.org/download/content2pointzero/08-c2pz-008.mp3
Filesize: 20.2 meg
Length: 42.06


PODCAST SUBSCRIPTION / FEED-READER LINKS

You can pick and choose from the following links for podcast subscription/reader tools:

iTunes:

[http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=161589491]

Non-iTunes Link:

http://feeds.feedburner.com/co/CbNu
[includes the following]:
PODNOVA
http://www.podnova.com/add.srf?url=http://feeds.feedburner.com/co/CbNu
NEWSGATOR
http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http://feeds.feedbur ner.com/co/CbNu
ODEO
http://odeo.com/listen/subscribe?feed=http://feeds.feedburner.com/co/CbNu
YAHOO
http://add.my.yahoo.com/rss?url=http://feeds.feedburner.com/co/CbNu