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How digital marketers can leverage the buying cycle and achieve greater results

Filed under: All Articles > Industry News
By: NMK Created on: December 19th, 2011
Bookmark this article with: Delicious Digg StumbleUpon

White Paper discusses the various stages and channels utilised by the customer in the buying cycle and how businesses can garner this opportunity by optimising each stage and channel. By Krishna Rao.

By Krishna Rao

A new white paper by Software-as-a-Service marketing technology provider, Hydra highlights how digital marketing specialists can better leverage all stages of the buying cycle.

Titled “Optimising the Buying Cycle”, the white paper discusses how a consistent presence across all digital channels that helps to sway a prospect's decision in their favour is something that online marketers aspire to achieve. However, budget constraints and fierce competition combine, creating an obstacle that is difficult to overcome.

By understanding the stages of the buying cycle, the channels that are more suitable and the phrases most commonly used for each of these stages and chan¬nel combinations, online marketers can now easily determine the most suitable cross-channel spend and tactics to help them achieve their goals.

The paper looks at the five main stages that a customer goes through in the online buying cycle looking at the conversation that the customer has about products and brands and the combination of channels to meet their needs at each stage.

Each of the five stages: Adoption, Intention, Persuasion, Conversion and Retention, demands a different balance of influence exerted by others, and self-determination by the customer. The marketer’s challenge is to get this balance right and leverage it.

A full copy of Hydra’s White Paper “Optimising the Buying Cycle” is available for download.

About the author and Hydra

Krishna Rao is PR for Hydra, a provider of SaaS tools established in 2011. Gathering the collective requests and feedback of marketing executives, digital specialists, and agency professionals, One from Hydra is focused on driving revenue and return on investment (ROI) through integrated, efficient and optimised management and implementation of Phrase Marketing campaigns across online disciplines - Natural Search, Paid Search and Social Media. The One platform, a Hydra’s product, enables enterprise marketers to strategically and proactively monitor, report and participate in the conversation that existing and potential customers are having about their brand online.


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I would say this can be done by a good media optimizer

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