Latest Articles
The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.
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Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.
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The Economist Intelligence Unit (EIU) reveals lack of data skills have left 70% of consumers jaded by “Personalised” Marketing Campaigns. By Sharmee Mavadia.
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The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services. more
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This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector. more
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Smartphones
Interesting article on The Economist
Sales of smartphones are going up, in spite of the recession. An article in The Economist discuss the last available numbers and suggests that cheaper models are pushing the sales up, with value migrating from those companies that run the mobile networks to those that make software and provide services. Permitting devices to access social-networking sites such as Facebook and Twitter is an important feature of popular mobile devices. How is the creative industry reacting to the spread of smartphones? What are the main trends in terms of applications and services? Share your ideas on these topics with the NMK community on Facebook. Read the article
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