A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.
Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust. Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile. Directly received employment applications considered more trustworthy than LinkedIn profiles. By Phil Sheridan.
A pioneering neuro science study of social TV viewers by MEC Australia and the country’s biggest TV network has revealed that interacting with social media while watching television drives a 9% increase in program engagement. By James Hier.
With around one per cent of all UK search entries focussed on property, the market for property search has become increasingly competitive. One recent addition to the UK online property search market is Upad, a site which enables landlords to advertise their properties across multiple property websites. New Media Knowledge caught up with Upad’s founder to learn more.
Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.
With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers. more
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes.
NMK’s Chris Lee caught up with her to see how Tepilo works and gets her advice on how to set up an Internet business.
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