Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.
Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.
UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.
Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer. more
In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects. more
The education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom. more
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more
Dr Sue Black of the University of Westminster has been using social networking, specifically Twitter, to raise awareness of the plight of Bletchley Park, including a big boost from the author and actor Stephen Fry. She spoke to NMK about how she’s hoping to help preserve this important piece of British – and computing – history.
Bletchley Park near Milton Keynes in southern England holds a special place in the history of computing. It’s here that code breakers cracked the infamous Enigma code during World War II, a feat US President Eisenhower credited with shortening the war by two years, potentially saving 22 million lives in the process. Also, the first programmable computer – Colossus – was developed here. The grounds at Bletchley Park now include a museum and conferencing facilities, but the site has struggled to raise sufficient funds to keep going.
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