Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.
Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.
UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business. more
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes. more
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers. more
Shelley Taylor is CEO and founder of all dig down, which describes itself as a “digital entertainment site for the culturally curious”. She talks to NMK about the site, the fast-evolving cultural media scene and music distribution.
Get to the Audio
Download/Play just this episode using your MP3 player: