Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business. more
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes. more
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers. more
Shelley Taylor is CEO and founder of all dig down, which describes itself as a “digital entertainment site for the culturally curious”. She talks to NMK about the site, the fast-evolving cultural media scene and music distribution.
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