Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
Blurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
Blurtit.com operates from rural Norfolk and operates their Q&A Community free of charge for all users, making money only on advertising throughout the site. This method of business has worked well for Blurtit because rather than paying for someone’s help, it acts as a source of information sharing and therefore provides a strong community.
Most managers are not currently equipped with the knowledge necessary to facilitate real organizational and business change. They lack the frame of learning required to excel beyond ecommerce, and towards eBusiness. Christopher Skinner, from MakeBuzz, discusses the theme in this article to New Media Knowledge. more
Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
With social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward. more
Benjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce. more
Guy Walker put his two decades of industry experience into forming FindsYou.com, a new website which alerts sellers with suitable buyers through an alert system and enables them to initiate contact.
Walker talks to NMK’s Chris Lee about the business model, the wider e-commerce market and pinball machine repair men…
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