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Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
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Featured Articles
Facing Up: How to Create Successful Facebook Groups
The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreMeasure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreBlack Swans and Strategic Planning
Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.
moreTrading Spaces: Exclusive Interview with BT Tradespace
Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
moreLatest Articles
How bookseller Blackwell used long tail search to increase sales
With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe future’s bright for the social Web, say experts
The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreEcommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail
Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreFacebook Places throws down gauntlet to location-based social networks
Social networking giant Facebook has launched its location-based network, called Places, in the US. With a UK launch on the horizon, what do the new media industry’s leading lights think about Places, and how will it impact existing networks such as Foursquare and Gowalla? New Media Knowledge went in search of answers.
moreCould consumer ignorance hurt mobile advertising?
Virtually unlimited mobile usage tariffs means that advertising is perceived as free from the users perspective, as there is no additional cost of bandwidth to the user. These tariffs have led to an unprecedented growth in mobile applications and the emergence of a new eco-system. However, "all you can eat" pricing models for mobile have become increasingly risky with the advent of new devices and operating systems from Apple and Google. By Tony Fish.
moreMore Articles
- Net Neutrality: What’s all the fuss about?
- First Social Media Campaign Hall of Fame Released
- Buzz monitoring at the crossroads: Interview with OpenAmplify
- The things they say: Word of mouth marketing laid bare
- Last call to directly shape Creative Media Industries via far-reaching consultation
- Email Marketing Unbound
- Why companies should not Wave goodbye to email and social integration
- The Art of Networking, Pitching and Presenting for Start-ups
- Social media in the workplace could cost the UK Economy up to £14billion in lost work time
- The things they say: Word of mouth marketing laid bare
- Getting started in online PR: Exclusive interview with Edelman’s Marshall Manson
- Edinburgh Dungeons reaps returns from social media
- Upping Your Bid
- Sapientnitro and Energy Saving Trust Launch the Great British Water Fight
- Is local the new global in mobile search marketing?
- A very British success story: Interview with Huddle.net
- Twitter Users Top of the Pile for Job Interviews
- Measuring investment in digital marketing: Interview with Burson-Marsteller
- ebuzzing launches blog advertising service in the UK
- Skillset and Abertay to present conference about excellence in games education
- Search for property rentals drop by half a million as punters look to buy instead
- Managing Content over Multiple Channels: Interview with NTT Europe Online
- The Role of Social Influence in Customer Loyalty
- Charities and Social Media: Exclusive interview with Blurb
- John Lewis’ social media strategy pays dividends
- The Subjective Web: Semantic Evolution
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