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Featured Articles
Benefits and downsides to the BYOD trend
BYOD (Bring Your Own Device) isn’t the most eloquent (or elegant) acronym to come out of the IT world. However, some say it stands for a new era where employees’ preferred devices are also used for completing work tasks. But is BYOD really the ultimate social integration and cost saving trend for businesses? Dominic Jones, managing director at IT support provider Barton Technology explains why this new trend may not be as inclusive as it claims to be.
moreFacing Up: How to Create Successful Facebook Groups
The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreMeasure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreBlack Swans and Strategic Planning
Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.
moreLatest Articles
How to evaluate your business idea
All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
moreHumour wins on social media, study finds
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
moreThe Future High Streets Forum and multichannel retailing
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
moreJust one in 10 businesses preparing for overhaul of the internet addressing system
NetNames’ survey demonstrates that business executives need to rethink online strategies before the introduction of generic Top Level Domains (gTLDs). By Simon Jackson.
moreMarketing strategy - the long and the short of it
Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. By Mark Inskip.
moreMore Articles
- UK digital community responds to the “Instagram Act”
- Content marketing more than just a buzzword
- Mobile and tablet ad spend surges
- The Inbox Abyss: Marketing emails sent before business hours go unread
- Translating the big data language problem
- 91% of people trust business to keep data safe despite rise in breaches
- Turbulence for the CMO: Charting a path for the seamless customer experience
- Do you speak IT? - The Rise of the Chief Digital Officer
- Marketing is best kept simple: Interview with Charterhouse
- Get innovative!
- Retailer expansion into Asia slows as the focus switches to multichannel reorganisation
- CIOs should adopt design thinking to address “wicked problems”
- The 50 Shades effect - using your online data to optimise your customers’ experience
- A 5-minute guide to becoming a flexible employer
- Emerging markets and mobile data will drive global telecoms revenue up to
- Ad spend rises again – especially for mobile platforms, IAB finds
- The psychology of social media: Interview with a psychologist
- Performance of social networking sites – Index from Keynote Systems for March 2013
- The current state of the SEO industry
- Amazon is going mobile, threatening the very core of Apple's business
- Website optimisation: A path that could make you millions for your business
- Footfall now irrelevant indicator of retail success
- Look beyond technology to the cultural aspects of gamification
- It is a mobile world
- Defining Social Media Listening Maturity Infographic
- People more stressed by no internet than loss of water, heating or TV!
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