The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
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The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
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Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
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Social networking giant Facebook has launched its location-based network, called Places, in the US. With a UK launch on the horizon, what do the new media industry’s leading lights think about Places, and how will it impact existing networks such as Foursquare and Gowalla? New Media Knowledge went in search of answers.
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Virtually unlimited mobile usage tariffs means that advertising is perceived as free from the users perspective, as there is no additional cost of bandwidth to the user. These tariffs have led to an unprecedented growth in mobile applications and the emergence of a new eco-system. However, "all you can eat" pricing models for mobile have become increasingly risky with the advent of new devices and operating systems from Apple and Google. By Tony Fish.
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Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon’s being able to speed online content to internet users more quickly, if the content’s creators are willing to pay for it. The idea that some sites, through paying a fee (or other) to Verizon, can gain priority and run faster than others has backers. It also has its share of critics and protestors, all of who perceive such an arrangement as going against the ethic of Net Neutrality. Andreas Pouros, Chief Operating Officer at Greenlight, a UK-based search and social marketing agency, examines the extent to which it can be claimed that what currently exists is truly in keeping with the ethos of neutrality. According to Pouros, Google has two challenges, one of which is legislative, the other reputational and the search industry is watching.
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From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published.
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Buzz monitoring has become an invaluable addition to the marketing mix, bringing clarity on the impact of campaigns as well as enabling organisations to respond swiftly to negative comments made on social networks. But the industry is currently entrenched in cannibalisation, according to one industry player. New Media Knowledge posed the questions. By Chris Lee.
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Word of mouth marketing is one of the key buzz words in digital marketing. Why should firms invest time and money in word of mouth marketing and how should they go about it? These are all questions which New Media Knowledge put to communications consultancy Racepoint Group’s European head.
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Time is running out for employers and workers to help Skillset shape the future of the sector by taking part in the largest consultation of the Creative Media Industries.
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