Spotlight
Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
moreLocation:
Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
We're supporting
Industry News
How bookseller Blackwell used long tail search to increase sales
With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe future’s bright for the social Web, say experts
The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreEcommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail
Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreFacebook Places throws down gauntlet to location-based social networks
Social networking giant Facebook has launched its location-based network, called Places, in the US. With a UK launch on the horizon, what do the new media industry’s leading lights think about Places, and how will it impact existing networks such as Foursquare and Gowalla? New Media Knowledge went in search of answers.
moreCould consumer ignorance hurt mobile advertising?
Virtually unlimited mobile usage tariffs means that advertising is perceived as free from the users perspective, as there is no additional cost of bandwidth to the user. These tariffs have led to an unprecedented growth in mobile applications and the emergence of a new eco-system. However, "all you can eat" pricing models for mobile have become increasingly risky with the advent of new devices and operating systems from Apple and Google. By Tony Fish.
moreNet Neutrality: What’s all the fuss about?
Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon’s being able to speed online content to internet users more quickly, if the content’s creators are willing to pay for it. The idea that some sites, through paying a fee (or other) to Verizon, can gain priority and run faster than others has backers. It also has its share of critics and protestors, all of who perceive such an arrangement as going against the ethic of Net Neutrality. Andreas Pouros, Chief Operating Officer at Greenlight, a UK-based search and social marketing agency, examines the extent to which it can be claimed that what currently exists is truly in keeping with the ethos of neutrality. According to Pouros, Google has two challenges, one of which is legislative, the other reputational and the search industry is watching.
moreFirst Social Media Campaign Hall of Fame Released
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published.
moreBuzz monitoring at the crossroads: Interview with OpenAmplify
Buzz monitoring has become an invaluable addition to the marketing mix, bringing clarity on the impact of campaigns as well as enabling organisations to respond swiftly to negative comments made on social networks. But the industry is currently entrenched in cannibalisation, according to one industry player. New Media Knowledge posed the questions. By Chris Lee.
moreThe things they say: Word of mouth marketing laid bare
Word of mouth marketing is one of the key buzz words in digital marketing. Why should firms invest time and money in word of mouth marketing and how should they go about it? These are all questions which New Media Knowledge put to communications consultancy Racepoint Group’s European head.
moreLast call to directly shape Creative Media Industries via far-reaching consultation
Time is running out for employers and workers to help Skillset shape the future of the sector by taking part in the largest consultation of the Creative Media Industries.
moreLog into NMK |
Register |
NMK on the Web
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination