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Industry News
How to evaluate your business idea
All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
moreHumour wins on social media, study finds
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
moreThe Future High Streets Forum and multichannel retailing
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
moreJust one in 10 businesses preparing for overhaul of the internet addressing system
NetNames’ survey demonstrates that business executives need to rethink online strategies before the introduction of generic Top Level Domains (gTLDs). By Simon Jackson.
moreMarketing strategy - the long and the short of it
Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. By Mark Inskip.
moreUK digital community responds to the “Instagram Act”
The UK Government has approved the easing of photographic licenses, leading to fears that some online images will be freely available for use without the permission of their owners. New Media Knowledge took a look at the “Instagram Act” and its perceived implications in the eyes of some of the UK’s leading digital marketers. By Chris Lee.
moreContent marketing more than just a buzzword
With the return of the Content Marketing Show on 31 May in London, New Media Knowledge caught up with the event organiser to learn more about where content marketing is headed and what delegates can expect. By Chris Lee.
moreMobile and tablet ad spend surges
Mobile phones and tablet devices now account for a quarter of all spend on paid search advertising in the UK, according to a new study. The findings support similar data from the US, so what does this mean for digital marketing strategies? New Media Knowledge crunched the numbers. By Chris Lee.
moreThe Inbox Abyss: Marketing emails sent before business hours go unread
Almost all marketing emails sent before business hours go unread, and the best time to send an email is actually as people leave work, according to new research from Pure360, the email and SMS marketing specialists. By Abi Jacks.
moreTranslating the big data language problem
Keith Laska, CEO SDL Language Technologies Division, outlines how machine translation technologies will help organisations cope with the growing big data challenge.
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