Spotlight
What Happens to Television?
Formats, channels, creators, companies, revenues. There’s a lot that’s been changing in the world of TV. We’ve seen barriers to creating and publishing video-based content disappear, watched as viewing on ever-smaller screens has become popular, experienced the phenomenon of unexpected video stars shooting to fame via home-made footage and seen viewing platforms evolve way past the humble family living-room television. There’s a lot going on for TV while at the same time the future of traditional broadcast TV is far from certain.
There’s a lot to talk about, so be part of the discussion at ‘What Happens to TV?’, part of NMK’s Future of Media series.
moreLocation: Lansons Communications, 24a St John Street, London EC1M 4AY
Price: £35.00 Reduced to £25.00 if you are eligible for a discount.
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Digital Marketing
Social Media in Email Marketing: Hurdling the Barriers to Adoption
A survey out this month found that most marketers plan to invest in social media and email marketing campaigns this year. Yet confusion over how to measure their effectives and even where to start are major hurdles to setting out. New Media Knowledge caught up with the report author to get some advice on how to proceed.
moreGive Me Some Skcin: Skin Cancer Charity Boosts Awareness with Viral
When skin cancer charity Skcin wanted to raise awareness of the dangers of irresponsible tanning among young people, it turned to a mix of new media and traditional PR to get its message across. New Media Knowledge took a closer look.
moreKia Looks to Engage further with the Web Community
With car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer.
moreIn-Game Advertising: Not Mass Market….Yet
In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.
moreJumping Ahead: InterContinental Hotels Group’s Latest Viral Campaign
As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign.
moreAd Value: Exclusive Interview with AdTech
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video.
moreNetwork Buys vs. Influencer Engagement – what’s really best for reach?
Digital marketing strategist Leon Bailey-Green discusses likely changes in the nature of brand awareness campaigns online.
moreSocial Unrest: Lack of Understanding Hinders New Media Marketing Investment
Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understand of the business potential for social media among marketing managers. New Media Knowledge dug into the statistics.
moreBusiness Briefing: Email Marketing Best Practice
Email marketing has often been closely associated with spam but, at the same time, has become an integral part of many marketing manager’s plans. New Media Knowledge looked for advice on how to run a successful campaign.
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