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NMK on the Internet
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Digital Marketing
Can Losers Come First?
Tino Nombro, MD of Ambergreen, examines the changes in Google and the significance of not ranking first.
moreMeasuring Social Media: Exclusive Interview with Omniture
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice.
moreNMK Podcast - Episode Ten - Location-Based Digital Services Firm Iome
The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services.
moreSocial Media in Email Marketing: Hurdling the Barriers to Adoption
A survey out this month found that most marketers plan to invest in social media and email marketing campaigns this year. Yet confusion over how to measure their effectives and even where to start are major hurdles to setting out. New Media Knowledge caught up with the report author to get some advice on how to proceed.
moreGive Me Some Skcin: Skin Cancer Charity Boosts Awareness with Viral
When skin cancer charity Skcin wanted to raise awareness of the dangers of irresponsible tanning among young people, it turned to a mix of new media and traditional PR to get its message across. New Media Knowledge took a closer look.
moreKia Looks to Engage further with the Web Community
With car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer.
moreIn-Game Advertising: Not Mass Market….Yet
In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.
moreJumping Ahead: InterContinental Hotels Group’s Latest Viral Campaign
As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign.
moreAd Value: Exclusive Interview with AdTech
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video.
moreNetwork Buys vs. Influencer Engagement – what’s really best for reach?
Digital marketing strategist Leon Bailey-Green discusses likely changes in the nature of brand awareness campaigns online.
moreSocial Unrest: Lack of Understanding Hinders New Media Marketing Investment
Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understand of the business potential for social media among marketing managers. New Media Knowledge dug into the statistics.
moreBusiness Briefing: Email Marketing Best Practice
Email marketing has often been closely associated with spam but, at the same time, has become an integral part of many marketing manager’s plans. New Media Knowledge looked for advice on how to run a successful campaign.
moreFame Academy: Bebo Builds New Stage for Artists
Social network Bebo will launch a new service this month which it claims democratises the way artists are financed. New Media Knowledge met the company behind the service to find out more.
moreMobile Advertising Case Study: How Britvic Got There First
As the mobile phone becomes a key battleground for new media marketers, drinks giant Britvic has ramped up its mobile strategy. New Media Knowledge caught up with the marketing firm charged with executing it.
morePrivate Property: Mobile Marketers Accused of Compromising User Privacy
As more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here.
moreFinal Analysis: Measuring Online Marketing Impact
Marketers are constantly looking for increased value from their campaigns and the Web offers them better targeting of customers and improved measurement of impact. May 2009 sees the eMetrics Marketing Optimization Summit come to London and New Media Knowledge caught up with the summit’s founder.
moreBreak for the Borders
Book retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.
moreConservationists Embrace Social Media
Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.
moreRough Guide to: In-Game Advertising
In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreBusiness Brief: Video Advertising Looks to Future
Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
more‘Virtual Home’ for Ex-Pats in London Established
A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.
moreRough Guide to: Pay-Per-Click Advertising
Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.
moreRough Guide to: Selecting a Social Media Agency
With belts tightened, and so many self-styled social media consultancies out there, how can marketers know who to trust? New Media Knowledge looked at the important things to consider when looking for a social media consultancy.
moreMade by Many and Used by High-Flyers
BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London.
moreOnline Videos: Engaging your Users
Online video is big business nowadays. Websites dedicated to video like Youtube, BBC iPlayer and 4oD have taken off in a big way, and an increasing number of websites are introducing video content to keep users engaged.
moreMarketers Cautious Over Social Media Spend
Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages.
moreRadio Gets It Right
A survey commission by Rajar has revealed that more than 14.5 million people in the UK listened to Internet radio between April and May. The popularity of services such as iPlayer, which also streams radio as well as TV, is helping increase the number of radio listeners overall.
moreAntisocial Marketing
A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.
moreThe Digital Savvy Customer
A report by consumer and media research company, Scarborough Research has revealed that nearly 6 per cent of the US population are leading edge consumers.
moreBrief Encounter: Unruly Media
Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.
moreComing of Age: Event Report
Tuesday 27th saw the fifteenth of our successful panel events in the 'Beers & Innovation' series. 'Coming of Age' discussed the burgeoning 50+ market and how media and social network owners could make their sites more appealing to this sector. Ian Delaney reports.
moreMoney Rich Media
One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content.
moreInfluencers... Don't?
A recent study from Canadian research group, Pollara, could prove to be a rude awakening for marketers keen to exploit social media as a channel for pushing brand messages. According to the study, so called social media influencers may not have as much sway as marketers thought them to.
moreAdvertising on Social Networks Ineffective
New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.
moreRelevant Ads Meet Approval
With the Phorm trials currently making headlines, it is no surprise to find that the issue of web privacy is once again a key concern for many web users.
moreInternet TV in the Mainstream
With Internet TV rising in popularity, it is no surprise to find that for many, the PC has become the second TV in many homes, according to new research by Internet video specialist Simply and media boutique Work Research.
more(MySpace) Odyssey
One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000.
moreBusinesses Fail to Target Older Internet Users
Businesses are missing out on a potentially lucrative market by not targeting Internet users over the age of 34, according to new research.
moreBeers & Innovation: VRM
At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.
moreChanging Influence of New Media
The role of traditional media on the purchase decision of consumers may well be dwindling, but the industry is still the top ranking influencer according to a study by consumer intelligence company, BIGresearch.
moreMusic on a Stick
American progressive rock band, Mars Volta is the latest music act to give its fans more choice when it comes to how they consume their music.
morePlaying with Adverts
While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space.
moreYahoo! Dominates Ad Banner Market
With the news focusing on Microsoft’s intentions to challenge Google’s dominance in the search engine industry by merging with Yahoo!, many may have forgotten that Yahoo! is still a force when it comes to online advertising.
moreRise of the Super Advocates
According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.
moreSearch Dominates Advertising Online
Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.
moreSEO for Branding
A new study has revealed that search engine optimisation (SEO) isn’t just about traffic, but can also impact brands. Tim Hoang reports on how companies should be looking to integrate SEO fully with the marketing mix.
moreMobile Advertising Not Ready Says IAB
With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.
moreBrand Advocacy Worth Five Times More Than Adverts?
Two new pieces of research have highlighted why businesses should be investing in brand advocacy as a means for driving sales. Tim Hoang reports.
moreA Generation of PRs will Die
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.
moreBeers & Innovation: Clients in the Wild
What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.
moreThe PageRank Debate
Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.
moreMore Money for Social Media
A new survey from Prospero Technologies shows that 88% of businesses expect to increase their social media spend in 2008. The companies who responded were set to either increase (58%) or significantly increase (30%) the amount of money they invested in these channels.
moreBlogs not in the Marketing Mix
A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’ power of blogs and that email remains the number one marketing tool for firms on the Web.
moreWho Should Do Your Mobile Marketing?
Mobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?
moreAd Growth and Change
Spending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer.
moreIs SMS about to Whither as a Marketing Tool?
Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.
moreUnlock the Mobile Data Treasure Chest
Lee Bowden of Piri details the stepping stones to making money from mobile marketing.
moreBeers and Innovation 10: Widget Nation
NMK's own event on the subject of widgets came at the end of a week of related events, beginning with Mobile Mondays and continuing with Chinwag Live. Naturally, we benefited from the 'wisdom of crowds'.
moreAgency Sector Set to Grow
An initial survey of attendees to the Online Marketing 07 show reveals excellent news for the industry. Nearly half of attendees say they'll be working with a digital agency in the next year.
morePR versus Search Marketing
Clash or collaboration? Daryl Willcox dissects the future of PR in an online world.
moreWeb 2.0 Lacks Converts
While Web 2.0, user-generated content sites perform less well than traditional sites when it comes to advertising conversions, the cost of using such sites is proportionally low.
moreInternet World: Can we trust consumers
The proliferation of community-run opinion and review sites under the Web 2.0 banner might make many marketers anxious, with their carefully-tended brand identities at risk of derailment by the untethered mob. But how real are these concerns?
moreMy Digital Life
The AOP's report this month, My Digital Life, reveals striking generational differences when it comes to the extent and nature of internet use.
moreText, a Friend
A large percentage of ad media spend in UK comes from text links. Paul Coggins, executive sales director of zanox UK, explains the UK's love affair with the written word.
moreBlogs versus Forums
Have blogs been over-rated? David Crane of 23 argues that businesses might do better to pay closer attention to the humble forum rather than jump straight into the trendiest new format.
moreUK Online Ads Soar
Internet advertising spends in the UK rose over £2mn in 2006 - representing an increase of 41.2 per cent as brands move their marketing budgets online.
moreRaising the Bar for Viral Marketing
It's time for those of us in viral marketing agencies to prominently take the lead and raise the stakes in the world's most pervasive advertising medium, says Graham Green.
moreThe Infinite Dial
Awareness of podcasting has risen considerably over the last year - from 22 per cent in 2006 to 37 per cent in 2007. However, the number of people listening to the format remains relatively static, up just two per cent to 13 per cent, over the same period.
moreOnline Marketing on a Small Budget
The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend.
moreBetter Impressions
Metrics company comScore has announced that it has introduced a new suite of measurements based upon site "visits". Visits are defined as the number of times an individual accesses a site with breaks between access of at least half-an-hour.
moreShould You Blog?
Despite its alleged benefits, blogging costs time. And time is money. A new paper by Max Christian Hansen argues that new bloggers should count the cost before they enter the fray. Ian Delaney examines the arguments.
moreThe New Rules of Blogging
Despite its alleged benefits, blogging costs time. And time is money. A new paper by Max Christian Hansen argues that new blogger should count the cost before they enter the fray. Ian Delaney examines the arguments.
moreThe Attention Seekers
The latest in our Beers and Innovation series concerned the topic of attention. Is there less of it than ever? Is it a commodity? Do brands need to completely change their approach to consumers? Ian Delaney reports.
moreKnow thy customer
Andrew Robinson, managing director of email marketing company Lyris UK, www.lyris.co.uk, offers practical advice on how to treat your customers as individuals
moreThe Germ of an Idea
Creativity is the single most important factor in viral marketing argues Colin Reeves of Viralfever. Because viral communication is peer-generated, if your concept is dull and boring it will not travel virally, however widely it is seeded.
moreA Word in Your Ear
Podcasting is becoming an attractive business proposition, both as a revenue-generator and a medium to promote existing businesses. Cynthia O'Murchu reports.
moreBeyond the Behemoth
Executive Creative Director for Modem Media Chris Clarke explains why rising advertising sales do not mean that those involved in the industry can rest on their laurels.
moreMultitasking the Media
New findings from BIGresearch - its Simultaneous Media Usage Study - suggest that marketers are facing what the company calls a 'new reality'. Ian Delaney checks through the figures.
moreCome On In
Colin Reeves of Viralfever provides an introduction to what he believes is the golden age of internet advertising.
moreYour Brand vs. Your Brand Online
The value of your brand might rise and fall according to the environment it's measured in. Contrasting reports from BusinessWeek and Futurelab show how.
moreHits and Misses in Online Video
The impact of online video advertising varies considerably according to research from Dynamic Logic.
moreTeens Spurn Traditional Media
Teens are moving from magazines and television to online forms of communication and expression, according to research conducted by the makers of the Habbo virtual environment. Ian Delaney reports.
moreNewspapers Beat Blogs on Mobility
Significantly more newspaper websites offer mobile versions of their content than blogs, according to research carried out by The Bivings Group, a Washington DC-based Internet communications firm. Ian Delaney reports.
moreSearching for marketing resolutions?
Daniel Jupp gives his top ten resolutions for search engine marketing in 2007
moreEmail marketing: ethical list growth
Andrew Robinson, managing director of email marketing company Lyris UK, offers his advice to organisations wanting to expand the number of permission-based contacts receiving their marketing communications.
moreSearch Engine Optimisation demystified
Search Engine Optimisation (SEO) has become a buzz-word in the business community and viewed by some as being a black art based on voodoo. There are also many people in the community who believe that SEO is an absolute necessity when undertaking an online project, requiring significant investment and resource to position a site on the first page of a search engine?s results. This belief is a myth, writes James Varga.
moreHow To Use Email For Viral Marketing
Email is a great tool to promote your viral marketing campaigns and if used correctly has the ability to exponentially grow your website traffic and potentially business, writes Andrew Azorbo .
moreIgnore search marketing at your peril
A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.
moreElusive Email Industry Benchmarks
What is a typical response rate for an email campaign? How often should you send out messages? Or How long should your newsletter be? Andrew Robinson from Lyris Technologies, offers some answers...
moreAgency Launch Social Media Division
"Social media is where search was in 1998," says the CEO of Spannerworks, as they launch a social media services divsion and a guidebook you can download...
moreContent-Appropriate Ad Service Launch
International online advertising network ad pepper has launched SiteScreen, a revolutionary new advertising technology from Crystal Semantics to stop advertisements from being served alongside inappropriate content...
moreChannel 4 Dependence On Big Brother
New research highlights Channel 4's dependence on the Big Brother format. Without its ratings from the multi-programme format, the channel would have had 9 per cent less share of all-hours viewing in the year ending 31st August 2006...
moreMachine Learning Powers Answer Service
Barclays' are the first big customer to sign up to a breakthrough online marketing solution from Transversal's new Sales Engine, serving targeted marketing through advanced neural technology...
moreEMI & T-Mobile Put Ads In Mobile Video
EMI Music, the world's largest independent record company, and T-Mobile, one of the world's largest mobile operators are collaborating on a trial of ad-supported mobile video with the support of mobile advertising pioneer Rhythm NewMedia...
moreMaking Sense of Marketing 2.0
The buzz-word of the moment is Web 2.0, but what does this actually mean, and how can it bolster the marketing message? Simon Conroy, CEO of Madgex, looks at what this new trend is and how marketers can evaluate its worth...
moreBeers & Innovation: Music @ Content2.0
The Content 2.0 conference on 6th June 2006 was rounded-off by a special Beers & Innovation session at Albannach on Trafalgar Square, featuring Stephanie Newman from Amnesty International and an interview centering on digital music with Tim Clark, manager of Robbie Williams...
moreContent 2.0: Marketing 2.0 Forum
This forum session at Content 2.0 on 6th June 2006 saw speakers from MySpace, Collaborate Marketing and Gaping Void discuss the issues and challenges of marketing in the Web 2.0 space and debate current trends and the future of content with the audience...
moreHow Can I Avoid PPC Click Fraud?
Announcing your site's presence on the net with the aid of pay per click advertising is one of the most effective ways for businesses to find customers online. But the cloud cast by click fraud doesn't need to be a blot on the horizon says Daniel Jupp...
moreContent 2.0: Can Brands Be Trusted?
Content 2.0's head-to-head debate on June 6th 2006 saw influential thinkers and strategists on marketing and branding Alan Moore and Shel Isreal discuss the reasons for brand mistrust and explore possible solutions...
morePayPerClick Ads: Google or Yahoo?
Choosing the right platform for your pay per click advertising campaign is not as straightforward as you might think. Daniel Jupp takes a look at the pros and cons...
moreA New Dawn For Web Analytics
2006 heralded a step change in the web analytics market. Now businesses with an online presence wishing to succeed in this rapidly changing world are welcoming the next evolution in marketing analytics, says Conrad Bennett...
moreWeb Button Thrives on Discovery Factor
An online experiment by two undergraduates is becoming an accidental global business success attracting interest from international advertisers and users in more than 148 countries drawn to its serendipitous quality and links skewded to small-scale sites...
moreT-Mobile Interactive Ads On Freeview
Results from the first interactive T-Mobile ad campaign - using emuse abosolute and Weapon7's ITV application - show the new interactive ad platform scores high response rates via Red Button in Freeview homes...
moreCommunities Drive TV Versus Web Ads
Jonathan Guthrie, CEO of MGt, discusses how the television industry is fighting back against the Internet advertising bogeyman - through communities, web aquisitions and multiplatform CRM...
moreVodafone & Enpocket Power Secret Gigs
Vodafone UK and Enpocket are powering a summer season of secret music gigs with richer mobile marketing, in a concerted drive to tie music and mobile together like never before...
moreEMI & i-vu Hair Salon Music Promos
Location based services get a new twist as interactive screen media provider i-vu is partnering with EMI Music UK to feature up and coming music artists, including Laura Michelle Kelly, in the hair salon environment...
moreMobiqua Inks Asia Pacific Tickets Deal
Mobiqa, the world leader in mobile ticketing and mobile coupon solutions, announced a significant deal with Tickets.com at the 2006 Venue Management Association Congress - Asia Pacific on 12 May...
moreSounds Subliminal: Audio Brand Futures
Ringtones, radio and TV audio branding, MP3s and podcasting - yet more ways for brands to connect with consumers. Add the Sony PSP, the PlayStation3 and the XBox360. This event on 23rd February 2006 explored how marketers and brands can use audio as a way to engage and build relationships with consumers in the digital space...
moreUK's first indie broadband TV network
Digital and on-demand media specialists ioko, have announced the impending launch of ib.tv, the first independent broadband television network to offer a secure "try before you buy" platform over the Internet powered by peer-to-peer technology...
moreEmpire Goes Mobile With Filmnight
Emap Advertising and Emap Consumer Media have announced a strategic mobile and online partnership with Filmnight Digital. The sees Emap's film title, Empire, launch the Empire Filmnight Club, available on Vodafone, O2's i-Mode and T-mobile...
moreFashion Through A Digital Lens
Fashion marketers, designers and students gathered on 13 October 2005 to hear a range of fashion brand, web marketing and interactive television speakers explore the lessons, trends and opportunties for fashion on digital channels, reports Deirdre Molloy....
moreCadbury Launch Talent Show Podcast
Cadbury Trebor Bassett is launching the first ever on-line talent show podcast as part of an Easter campaign to support Cadbury Creme Egg, with listeners invited to send in their own podcasts for showcasing...
moreHearst Mags Direct To Consumer Mobiles
Hearst Publications, one of the world's largest magazine publishers, has announced the launch of its own mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen and is selling branded content directly to consumers on any US network...
morePay Per View Film Premieres Online
Vividas, a developer and provider of video streaming technology, have annouced that they've teamed up with Prime Time Productions in Melbourne to deliver the world's first feature length movie to a global audience over the internet...
moreMIVA launches pay PayPerText With 118
Independent performance marketing network MIVA has announced the launch of TXT//AD, an innovative new Pay-Per-Text ad channel that allows advertisers to reach potential customers via SMS...
moreDigital Marketing: Focus On Results
To counter the myths about digital marketing and communications AKQA have penned a set of principles illuminating how to approach digital strategy. Here, the first of their '10 Commandments' explores why we should focus on results...
moreTV Has A Short Future
London-based HYPtv, positioned as the world's first true creative broadcast channel, is now broadcasting a fortnightly programme of bite-sized creativity on Sky, is coming soon on ipTV broadband channel Cube.tv, and has plans for mobile streaming....
moreMarketing Integration & Accountability
Leading companies recognise the growing need to measure their marketing campaigns effectiveness, but admit they spend little executive time doing it, according to a global survey compiled by the Economist Intelligence Unit...
moreDigital Advertising Strategy Countdown
In his overview of the forthcoming Ten Commandments Of Digital Advertising Strategy series of articles, AKQA's Saher Sidhom runs down the complete list. Agree, have a bone to pick or your own commandments to add? Then blog it or comment on the NMK site...
more10 Commandments of Digital Advertising
Digital is finally out of the ghetto. But how can you play to and demonstrate its strengths strategically? Leading agency AKQA outline the 10 Commandments of Digital Strategy in a series of articles for NMK and have launched a blog to discuss the issues...
moreRobot Reads London Park
Proboscis's successful field trial of a public authoring feral robot, carried out on 3rd February in London Fields, used GPS and wifi to upload its geo-referenced readings to the project's platform...
moreInsurance Customer Comms Grow Online
Risk Management and human capital consulting firm Aon wanted to surpass the time-consuming newsletter delivery service that kept their clients and prosects up to date. What did they do, and what rewards did adopting a more sophisticated system reap?
moreHow Good Copy Becomes Bad Marketing
Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea, bad marketing, says Simon Townley...
moreMobile Marketing With Video Portals
Universal McCann and VoxSurf VideoLab's strategic partnership claims to offer the first rich 3G mobile brand experiences with multi-media video portals enabling brands to promote direct-to-consumer by simply making a 3G videocall...
moreBranded Content & easyMoney Viral Game
In an imaginative foray into the terrain of branded content, digital marketing agency Kerb has developed a viral marketing game for easyMoney car insurance, in which rival insurance firms are hunted down by easyGroup owner Stelios...
moreEMI WAP Portal Sells Direct-2-Consumer
Bango is powering the newly launched EMI Music UK mobile portal, enabling the music giant to sell its content direct-to-consumer...
moreTV Search Engine Gains 1 Million Users
TV Genius, the intelligent search engine for UK television, has passed the one million user mark, supported by editorial and premium SMS alerts for its most popular listings...
moreBig Media Players Embrace Pay Per Call
MIVA, the leading independent Performance Marketing Network, has announced three major media groups among the first round of its "Pay-Per-Call" partners...
moreRSS - Feeds for All!
RSS is the 'it girl' of the web right now. Why? Well, like so many good web innovations it's a stealth technology that has crept up on us, untouched by the hands of corporate marketing departments. But what's in it for you...?
moreLibrarians Are The New Napoleons
As we fast become a Google Nation, it's apparent that the fundamental tenets of Search and findability are what will turn your website into all-powerful revenue-generating machine. And at the heart of this evolutionary process is the humble librarian, explains Roger Warner...
moreBlogs! What Are They Good For?
Blogs provide people with a low (or no) cost printing press for the modern age. The one million pieces of new content generated daily cover the minutiae of our lives - from war and disaster reportage to what shoes to wear. But what use is all this stuff to commercial organizations?
moreOnline Marketing Predictions For 2006!
Search engine marketing will reinvent itself as a lead-generation channel. Podcasting, blogging and mobile apps will become more attractive to advertisers. What else do the interactive marketing experts at 24/7 Real Media predict for 2006..?
moreFestive Seasonal Affiliate Marketing
November leaves are turning, nights are colder and there's that particular scent of marketing in the air. It's making its way onto the internet and the options for smaller players to profit are improving, says Sarah Falcon...
moreAnimal Rights Gets Wry & Viral
The BUAV (British Union for the Abolition of Vivisection) recently launched a light-hearted viral email designed to poke fun at pro-vivisectionists within the scientific community...
morePersonalised Mobile Moves Up A Gear
Creative media content company TLMH has entered the mobile entertainment industry with a new technology enabling people to get pictures of themselves seamlessly integrated into existing photographs or videos and sent to their mobiles...
moreOnline Marketing at the Crossroads
Options for marketers in the era of empowered and connected consumers were explored at Latitude's inaugural Strategy Forum, held in association with NMK on 6 October 2005. Blogging, podcasting, and engagement marketing in general came under the spotlight...
moreToshiba Gets A Retro-fit Revival
In a concerted flourish of retro-chic, the "ello Tosh gotta Toshiba" TV advert has been revived as part of a major new marketing push from Toshiba's Computer Systems Division...
moreMIVA & blinkx Recast Search Economics?
Search marketing and performance outfit MIVA are first to sign-up to cross-media search firm blinkx's Smart Ads Platform. A global distribution partnership, it marries key parts of their offerings for a better deal for consumers and advertisers, they say...
moreNew Directions In Search
On 8 September leading practicioners and strategists in the UK and global search scene came together to address the latest trends. Commercial, technological, and research innovations were explored and debated. Read the full report...
moreBroadband Fuels Online Shopping Frenzy
The impact of Broadband on British householders habits is deepening, with shoppers flocking online prompted by the ease, ever faster speeds, and low cost of Broadband services, a new report reveals...
moreRenaissance For Interactive TV Ads?
Interactive TV advertising is enjoying a renewed popularity, according to Continental Research's Autumn 2005 Digital TV Report. So what are the trends in multichannel and the forecasts for take-up?
moreMobile & Relationship Marketers Unite
Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...
moreSearch Marketing Myths: Reality Check!
Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...
moreNew Venture Auctions Online Ad Space
An interesting UK venture modelled along eBay lines has just got off the blocks - except this site auctions internet ad space. So how does the trading revolution's latest offspring work?
morePersonalised Advertising on TV
Advertising on TV is about to change as broadband TV starts to take off. It will become more personalised and more localised. Peter Bates outlines the new challenges and opportunities this will create...
moreInteractive TV's Red Button Challenge
Zip TV have issued a research report - 'Passive2Active' - outlining how broadcasters and platforms can attract new digital interactors and maximise red button response and iTV ROI...
moreBlinkx & Autonomy Look East
UK enterprise sofware outfit Autonomy has formed a three-way venture with multimedia search firm blinkx and China Netcom Broadband Corp to bring next-gen search and access techonology to Chinese consumers. Talk about fulfilling eastern promise...
moreNokia Seek 15 Second Flicks For Mobile
Shane Meadows, director of the hit vigilante vengeance film Dead Man's Shoes, launched Nokia Shorts on Monday 18th July, issuing a challenge to budding UK film-makers to create an original 15-second film...
moreMMS: Following The Pattern
Tracing through the initial hype, disillusionment, and into the settling-in phase, the potential for MMS is now becoming clear. So what are the options for and strengths of MMS services for brands and consumers, asks Graham Jarvis...
moreSearch Is Brand
A White Paper issued by Market Sentinel and Weboptimiser outlines the challenges posed to brands by search engines and blogging - and explains the tools and techniques companies can use to fight back...
moreUrban Tapestries Report Released
Public authoring, place and mobility were explored and studied in this ambitious project organised by Proboscis. Now the findings and anaylsis of this geotagging experiment have been released in downloadable reports...
moreDawn Of The RSS Age
Momentum is building for delivery of news and other content by RSS. Mark Rogers looks at the workings and business potential of what some are calling the biggest thing since the invention of the web browser...
moreNet Equity: Search & Offline Marketing
How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...
moreSearch engine blog gathers pace
Search company Neutralize has launched a blog: 'Search Engine Wars'. Covering key topics and news for the SEM industry, it's a useful resource and an example of how blogs' collaborative nature pays dividends...
moreDoes MSN Search Hit The Spot?
Stefan Karzauninkat looks at MSN's new search facility and asks if global search can match the relevancy for consumers and business of local search supported by local indexing teams...
moreSense Engine Moves Search Forward
In March this year a UK company announced they had patented a new application for search technology, dubbed the 'Sense Engine'. Is this the future of search in embryo?
moreDigital Immigrant Or Digital Native?
In a world of connected consumers creating their own content, uniting in communities of interest and even becoming citizen reporters, how do brands engage, asks the co-author of 'Communities Dominate Brands'...
moreContextual Advertising Makes No Sense
Fed up with searching for 'Windows' software and getting adverts for double-glazing? Want a relaxing break in Fallujah? Or to bid on eBay to be attacked with a hammer, asks David Crystal...
moreThe Story Of Mobile vs TV
For 50 years television has taken a unique place in our lives. But the incoming media ecology is making the traditonal TV business model look pre-historic, say Tomi Ahonen and Alan Moore, authors of 'Communities Dominate Brands'...
moreTag It: Virtual Post-it Notes
An important future role for the mobile phone is as a bridge between the physical and the digital world. One function of this will be the ability to leave a virtual message or tag attached to a place or object, explains Russell Buckley...
moreAscent Of Digital Cable TV
Recent advances in the functionality and interactivity of digital cable TV provide a compelling alternative to satellite for channel owners and advertisers wanting to increase audience share and reach, says David Ratcliffe...
moreFrom Customer to Community
The first in a series of articles exploring the new digitally-empowered communities shaking up the business landscape. By Alan Moore, co-author of Communities Dominate Brands, a key text for 2005...
moreContextual Ads Demystified
Dale Lovell explores the myths and benefits of contextual advertising, the online ad medium set to change the way we search online...
moreWinning reputation wars online
In the era of blogs and consumer-driven message boards, protecting your brand is a more complicated process. Mark Rogers gives some advice on how to minimise brand risk and outmarket the detractors...
moreRethinking Digital Branding
Digital campaigns for Levi's, Hitchhiker's Guide To The Galaxy, Absolut Cut, Virgin Mobile and more were unpacked - and the future of digital branding explored - in this NMK event held on 10 March...
moreGeoTagging The City
Urban Tapestries geotagging project, prototyping pervasive technologies in everyday social contexts, innovates place and mobile technology convergence explains Giles Lane of Proboscis...
moreMobile - a new blogosphere
The blogging phenomenon proves it is consumers who are driving new thought and innovation. Mobile phones too can unite like-minded individuals. But the mBlog? Peter Larsen says it is more than just a hybrid of the two...
morePrivacy & Online Advertising
A year on from the introduction of the PEC Regulations, businesses understand they usually need customer consent to send marketing messages. But, say Briffa, inconsistencies between the Regulations and the CAP Code have caused confusion...
moreDude, Where's My Brand?
An NMK event organised to look into some of the issues involved in marketing to youth. Read the report here...
moreThe Viral Marketing Debate
NMK organised a debate on the legitimacy of viral marketing, and its future. Find out which side came out on top...
morePR: Writers Beat Block
If you're as dumb as a box of rocks, as daft as a brush, or just as thick as two short planks the Phrase Finder may help with your writer's block.
moreVideo Killed the Pop-Up Star
In my mind and in my car, we can't rewind we've gone too far... Says Michael Nutley. Kind of. In this article Nutley examines how US users favour online video advertising and questions if it would work for the UK market...
moreThe Whitewash
Interactive whiteboards can provide lots of benefits. Malcolm Wenborn of Hitachi Interactive Solutions, uncovers where the real return on investment lies.
moreViral Abuse
Nico Macdonald believes that 'viral marketing' is one of the most misused terms in the new media industry. Here he explains what viral marketing really is, and why it isn't just word-of-mouth...
moreMarket Segmentation
Deciding on who you should sell to is one of the most important marketing decisions that you will ever make. Nigel Temple looks at market segmentation.
moreOnline Fantasy Football
Hosted fully customisable on-line fantasy football games on retailers' home pages are a straightforward route to a larger new source of revenue and greater customer involvement, argues Steve Kaye Managing Director of Internet Service Provider V Two One.
moreThe Conversational Age
Phil Hall from Elzware loves bots. Here he discusses what he believes bots hold for the future in terms of communication, data capturing, and why the Internet should catch up with TV in terms of talking heads.
moreIn it to Win It
As people nationwide visit the polling booths today, Mike Nutley of NMA considers the effect of mass participation with interactive media, and the transformation of politics because of it.
moreDesktop Viral Marketing
A brief look at the use of animated desktop characters in viral marketing with a case study from iMS.
moreSend it like Beckham
SMS - and MMS - messaging is increasingly popular with teenagers and footballers in the UK and Madrid, and we tend to think America is lagging behind. But are they? We check out the rise of SMS.
moreSpam Laws: Electronic Communications Regulations
The new law governing unsolicited email marketing came into effect on December 11, 2003. What are the consequences for your business?
moreGBiTV03
This evening event at BAFTA examined the state of interactive TV in Britain, and asked what it takes to produce genuinely creative and innovative content.
moreSearch Engine Marketing Comes Of Age
Marketing Karma's Robin Houghton charts the rise of SEO and search marketing.
more21st Century Soap
Thunder Road began as the BBC's flagship interactive drama, but was playwright John Godber secretly making a feature film on the sly?
moreLinking Matters
Report on an event in which Ken McGaffin of LinkingMatters.com explained how to drive traffic and promote your site using only a linking strategy.
moreHow To Win Friends And Interact With People
Tom Adams from Mook writes about interactivity from a traditional TV perspective.
moreGetting Your Brand Right Online
Daniel Letts from Wolff Olins writes about the importance of good branding on the internet and gives advice on how to do it.
moreUnlocking the Narrative
Why interactive media still provide the most exciting opportunities for innovative narrative programming.
more3D Storytelling
How emerging digital technologies have enabled creative artists to explore new forms of narrative and storytelling.
moreMapping the Multi-Platform Maze
How commissioners of interactive multi-platform content assess the projects pitched to them.
moreMaking Collaboration Work
Luvvies v Geeks! Why programmers and television producers must learn to work together.
moreGames for Grown-Ups
Alex Mayhew and Emma Westecott discuss the challenges of developing grown-up, culturally sophisticated computer games.
moreCreative Brandcasting
The creative and production issues arising from the convergence of advertising and content.
moreContent Management Systems
Television and digital media professionals discuss content management systems for convergent media.
moreRegulating Branded Media
The regulatory and ethical issues raised by the convergence of content and advertising in a multichannel environment.
moreMeasuring Effectiveness
Measuring the effectiveness of interactive marketing: metrics to use, and evaluating their significance.
moreManaging Your Rights
How media producers can best protect, control and exploit their creative and intellectual assets in a multi-platform world.
moreCross-Platform Production
The challenges of managing cross-platform productions on TV, the web and other digital platforms.
moreGetting the Message
Can EMS and MMS messaging emulate the success of SMS, and will they bring new opportunities for marketers and content providers?
morePayback time
David White, Chief Executive of Weboptimiser, on the necessity of return on web investment.
more7 Million Emails for Hire
Using third-party email lists for your marketing campaign can be counter-productive and even illegal, argues Darren Fell, MD of Purepromoter.
moreOnline Viral Marketing
Justin Kirby of DMC explores the business use and development of online viral marketing from a practitioner's point of view.
moreSearch Engine Optimisation
What it really takes to get a top-ten listing for your site, and advice on what you can do yourself to improve your site's search engine rankings.
moreSuccessful Email Marketing
Planning, creating, delivering and measuring the effectiveness of a direct email marketing campaign.
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