All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
How much did we share during the Olympics?
RadiumOne has prepared an interesting infographic about sharing during the Olympics, considering over 300 billion items were shared on the open web in the 17 days. By Lyndan Linnebank.
By Lyndan Linnebank
RadiumOne has developed an infographic showing where the content was shared, the athlete which generated the most shares, which broadcaster shared the most content and how many of us watched the Olympics at work.
· 306 billion pieces of content were shared across the open web;
· 2 million pieces of content were shared during the time Usain Bolt ran the 100 metre final;
· Michael Phelps generated the most online traffic – with more than 3 million items shared each day;
· 2 in 5 British workers watched the Olympics at work – this caused an estimated loss in productivity of £143,829,989.