Mobile security software revenues to increase six fold to $3.7bn by 2016, driven by the business demand
The market for security software to protect mobile devices including tablets, smartphones and feature phones will reach almost $3.7 billion by 2016 according to a new report by Juniper Research. By that date enterprise and business sales will account for almost 69% of the market. By John Levett.
By John Levett
The presence of security software has been a common practice in the PC and laptop sector for many years, but not so in the mobile device arena. The recent series of high-profile security alerts, including Britain’s ‘News of the World’ hacking scandal, has heightened the public’s awareness of the vulnerability of mobile devices.
A Business Critical Issue
Juniper’s new Mobile Security research found that businesses are now beginning to spend more on mobile device security applications as they become a critical part of enterprise policy.
Juniper recommends that Enterprise and IT managers audit the security status of their corporate mobile device deployments and take remedial action where necessary
“Enterprise users are in the front line against potential security breaches through insufficient mobile security and companies need to incorporate mobile network connected devices into the corporate network since this is the easiest way to enforce policies and to audit such devices” says report author Nitin Bhas.
Tablets Usage Increases Demand for Security Software
The report also found that as more tablets are brought into the enterprise over the next five years, the proportion of tablets featuring security products will also increase and overtake the percentage of smartphones protected.
Other key findings include:
• Currently less than 1 in 20 smartphones and tablets have third party security software installed in them, despite a steady increase in threats.
• Mobile security products enter the mainstream by late 2013, crossing $1 Billion.
• 277 million mobile devices will have some kind of protection installed by 2016.
Mobile Security Opportunities Whitepaper and further details of ‘Mobile Security Opportunities: Strategies for Tablets, Smartphones & Feature phones 2011-2016’ can be downloaded from www.juniperresearch.com.
About the author
John Levett is PR at Juniper Research, a company which provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.