Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

more

The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

more

Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

more

Related Articles

Mobile security software revenues to increase six fold to $3.7bn by 2016, driven by the business demand

Filed under: All Articles > Industry News
Tags:
By: NMK Created on: October 1st, 2011
Bookmark this article with: Delicious Digg StumbleUpon

The market for security software to protect mobile devices including tablets, smartphones and feature phones will reach almost $3.7 billion by 2016 according to a new report by Juniper Research. By that date enterprise and business sales will account for almost 69% of the market. By John Levett.

By John Levett

The presence of security software has been a common practice in the PC and laptop sector for many years, but not so in the mobile device arena. The recent series of high-profile security alerts, including Britain’s ‘News of the World’ hacking scandal, has heightened the public’s awareness of the vulnerability of mobile devices.

A Business Critical Issue

Juniper’s new Mobile Security research found that businesses are now beginning to spend more on mobile device security applications as they become a critical part of enterprise policy.

Juniper recommends that Enterprise and IT managers audit the security status of their corporate mobile device deployments and take remedial action where necessary

“Enterprise users are in the front line against potential security breaches through insufficient mobile security and companies need to incorporate mobile network connected devices into the corporate network since this is the easiest way to enforce policies and to audit such devices” says report author Nitin Bhas.

Tablets Usage Increases Demand for Security Software

The report also found that as more tablets are brought into the enterprise over the next five years, the proportion of tablets featuring security products will also increase and overtake the percentage of smartphones protected.

Other key findings include:

• Currently less than 1 in 20 smartphones and tablets have third party security software installed in them, despite a steady increase in threats.

• Mobile security products enter the mainstream by late 2013, crossing $1 Billion.

• 277 million mobile devices will have some kind of protection installed by 2016.

Mobile Security Opportunities Whitepaper and further details of ‘Mobile Security Opportunities: Strategies for Tablets, Smartphones & Feature phones 2011-2016’ can be downloaded from www.juniperresearch.com.

About the author

John Levett is PR at Juniper Research, a company which provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: