The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Under the new regulations, the UK’s independent watchdog, committed to maintaining high standards in advertising for the benefit of consumers, advertisers and society at large, will have the power to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines. Paul Byrne, Senior Account Manager – PPC, at independent search and social marketing agency Greenlight, looks at what this means for online advertisers.
Poole Literary Festival in partnership with the Media School at Bournemouth University has established a prize for new media writing. Closing Date 15 September 2010. By Gary Dalkin.
Great business value can come from harvesting and leveraging the best of knowledge that is created on communities and social networks, i.e. “social knowledge”, for customer service offered through your own contact centres and self-service systems. By Andrew Mennie.
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.
Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes. more
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers. more
Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.
Aprico provides a service which accesses video from TV programming, on-demand services, podcasts and the Internet, and allows users to create personal channels based on their own interests. As well as tailoring entertainment and information content, APRICO also targets advertising and branded video to the channels its users create, so only adverts relevant to the viewer are seen by them.
Dvorak was a panellist on NMK’s recent “What happens to TV?” debate and we caught up with him to talk about TV advertising, content and targeting.
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