The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
A new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
The rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more
The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services.
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