Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.
Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet.
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.
Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
Liz Keller is a senior business consultant at EMC Consulting, specialising in search engine optimisation (SEO). In this week’s podcast, she talks to New Media Knowledge about writing for the Web and provides practical advice for organisations of all sizes keen to improve their Web content and SEO effectiveness.
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