With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer. more
In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects. more
The education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom. more
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more
Dr Sue Black of the University of Westminster has been using social networking, specifically Twitter, to raise awareness of the plight of Bletchley Park, including a big boost from the author and actor Stephen Fry. She spoke to NMK about how she’s hoping to help preserve this important piece of British – and computing – history.
Bletchley Park near Milton Keynes in southern England holds a special place in the history of computing. It’s here that code breakers cracked the infamous Enigma code during World War II, a feat US President Eisenhower credited with shortening the war by two years, potentially saving 22 million lives in the process. Also, the first programmable computer – Colossus – was developed here. The grounds at Bletchley Park now include a museum and conferencing facilities, but the site has struggled to raise sufficient funds to keep going.
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