With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
Blurtit.com operates from rural Norfolk and operates their Q&A Community free of charge for all users, making money only on advertising throughout the site. This method of business has worked well for Blurtit because rather than paying for someone’s help, it acts as a source of information sharing and therefore provides a strong community.
Most managers are not currently equipped with the knowledge necessary to facilitate real organizational and business change. They lack the frame of learning required to excel beyond ecommerce, and towards eBusiness. Christopher Skinner, from MakeBuzz, discusses the theme in this article to New Media Knowledge. more
Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
With social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward. more
Benjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce. more
Guy Walker put his two decades of industry experience into forming FindsYou.com, a new website which alerts sellers with suitable buyers through an alert system and enables them to initiate contact.
Walker talks to NMK’s Chris Lee about the business model, the wider e-commerce market and pinball machine repair men…
Get to the Audio
Download/Play just this episode using your MP3 player:
StumbleUpon
Comments
You must be logged in to comment.