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All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
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Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
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The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
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Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
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The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
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A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking.
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At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
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The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.
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Approaching the Crossover
Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others.
Crossover is a new series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. Each Crossover lab is an immersive, five-day incubator fostering new collaborations and original ideas for cross platform media content and services.
The organisers are currently looking for participants for Crossover Docs and Crossover Kids.
Crossover Docs (October 5 - 10)
Social media, social networks, alternate reality games, serious games, user generated content and participatory story-telling: are there new ways to engage audiences with factual topics and documentary subjects?
In Crossover Docs, factual and documentary film and television producers will work with games developers, web and interaction designers to invent innovative projects for cross-platform delivery. A focus of the five day, residential lab will be on interactive projects which address big ideas and contemporary challenges including climate change and other scientific issues.
Crossover Kids (Dec 1 - 5)
Crossover Kids will explore the future of children’s media and develop original ideas for cross-platform projects.
Children have always loved TV, but the days when passive viewing was their only option are well and truly over. They're media literate and demanding more sophisticated, interactive content which is fragmenting the market. So what does this mean for content creators? A decline in traditional TV commissioning and falling budgets? Or an framework for innovation and collaboration?
Crossover Kids offers you a unique opportunity to experiment with a diverse, talented group of creative professionals: tv and film producers, game developers, web designers, animators, theatre practitioners and toy creators.
To find out more about Crossover and to apply to participate in any of the labs, visit www.crossoverlabs.org.
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