Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
moreAn influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
moreThe UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.
moreSocial media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages. more
The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other. more
A report by consumer and media research company, Scarborough Research has revealed that nearly 6 per cent of the US population are leading edge consumers. more
According to figures from Juniper Research's Mobile Web 2.0: Leveraging Location, IM, Social Web & Search report, mobile 2.0 applications currently generate $5.5 billion. With the sum expected to rise to $22.4 billion by 2013, businesses are unsurprisingly looking to target this lucrative market. more
There are nearly four billion mobile phone handsets in use worldwide, roughly four times more than the number of computers. As handsets become more advanced, it seems an obvious route for operators to look at revenue streams other than voicecalls. more
Many thanks to everyone who took part in the NMK survey over the last month. The quality of the response was extremely high with some very good ideas for future development, events and courses. And the winners, selected randomly from all the responses that included contact details, are...
Many thanks to everyone who took part in the NMK survey over the last month. The quality of the response was extremely high with some very good ideas for future development, events and courses. And the winners, selected randomly from all the responses that included contact details, are:
2 tickets to any NMK event - Frank Afschar, Freelancer
£100 Apple store voucher - Matthew De Ville, Faber and Faber Ltd
£75 iTunes voucher - Kelly Fenn, UpMyStreet.com
£50 iTunes voucher - Jenny Lycett, Specialist Schools and Academies Trust
£50 iTunes voucher - John Wood, TUC
£25 iTunes voucher - Alan Turner, Prospect
We will produce a report on the feedback in the near future, and will respond to as many individual points as time allows. Many thanks again, and congratulations to the winners. You will be contacted shortly regarding your prizes.
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