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i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall
• YouTube gets into Top Gear
• Goldfarming for Fun and Profit

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• Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

  With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry. more

• Brief Encounter: Richard Mower, PocketSurfer

  What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas. more

• Mobile Surf's Up

  The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other. more

• Google Faces Street View Critics

  Google Maps is an ingenious product and much like Google Earth satisfied many curious minds on a lunch break. With Google Street View, however, the reception has not been so positive. The ability to view locations as if we driving through them has come under fire over privacy issues. more

• Waste of White Space?

  Unused TV airwaves are set to underpin the next generation of wireless products, according to Larry Page, co-founder of Google. Tim Hoang reports. more

Related Events

New Directions In Mobile (NMK)

When: October 3rd, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.

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Part 2: IPTV & the Future of Mobile TV

When: September 13th, 2006
Location: The Arts Club, Dover Street, London.
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.

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New Directions In Mobile (NMK)

When: July 13th, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.

more



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Mobile TV Workshop: Usability At The Cutting Edge

When: June 21st, 2006
Location: Barnard?s Inn Hall, near Chancery Lane, London.
Price: Reduced to £400.00 if you are eligible for a discount.

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Mobile Marketing 2006

When: June 20th, 2006
Location: Kensington Close Hotel, London.
Price: Reduced to £0.00 if you are eligible for a discount.

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LinkedIn Goes Mobile

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Users of business-based social networking site LinkedIn can now access their business contacts on their mobile phones.

The world’s largest professional network allows its 19 million members to use a LinkedIn web application via mobile devices with Internet browsers like iPhone and iPod touch, Blackberry, and other web-enabled wireless phones.

The decision to go mobile follows the success of LinkedIn in both the US and the UK. According to Internet analyst company, eMarketer there were more than 405 million mobile Internet users worldwide in 2007. That figure is expected to rise to 489 million in 2008.

Speaking to New Media Knowledge, Dan Nye, LinkedIn CEO, outlined the need for LinkedIn to become mobile. "LinkedIn has developed a mobile WAP application because many of our users are on the move at conferences, seminars or travelling. It makes sense for them to be able to research contacts before they head into a meeting, or simply add connections as they meet people, rather than waiting to get back to the office to log onto LinkedIn," he said.

While some mobile Internet users may be sceptical as to how social networks can be replicated easily on the small screens and cumbersome interfaces of mobile devices, Nye does not expect LinkedIn’s mobile offering to replace its existing services, but complement it.

"A mobile phone is never going to replace the social networking experience on a PC, that’s not the point. An easy-to-use interface specifically adapted to accommodate a mobile’s smaller screen is imperative to succeed. Mobile social networking becomes more about accessibility to key features.

"Handsets such as the iPhone and BlackBerry have made the Internet more accessible than ever on the move. Mobile internet and mobile social networking are both set to be huge growth areas, but there will still be a need for fixed and mobile Internet access," he continued.

The mobile version of the LinkedIn network is currently in its beta stages and users can already search profiles, photos and bio information; research mutual contacts and receive updates on their connections through their mobile phone. The beta version is available in English, French, German, Spanish, Japanese and Chinese with the final version expected in spring 2008.