Latest Articles
i-design 08 - 3D to 5D
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
more- More Web 2.0 Needed In Schools
- UK Council for Child Internet Safety Launches
- US Presidential Election Gets Social
- i-design 08 - Brendan Dawes, My Interactive
- i-design 08 - Simon Waterfall
- YouTube gets into Top Gear
- Goldfarming for Fun and Profit
Related Articles
YouTube gets into Top Gear
With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites. more
Industry Welcomes Intel/Yahoo! Internet TV Tie-In
Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more
Media Landscape vs. Media Ghetto
Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs. more
Online Videos: Engaging your Users
Online video is big business nowadays. Websites dedicated to video like Youtube, BBC iPlayer and 4oD have taken off in a big way, and an increasing number of websites are introducing video content to keep users engaged. more
Approaching the Crossover
Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more
Related Events
What Happens to Newspapers?
Location: Zigfrid von Underbelly, 11 Hoxton Square, London, N1 6NU
Price: Reduced to £25.00 if you are eligible for a discount.
Social Media for Business
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.
Beers & Innovation 12: Clients in the Wild
Location: The CC Club, The Trocadero, London
Price: Reduced to £25.00 if you are eligible for a discount.
My So-called 2nd Life (NMK)
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.
Ambient Media: The Poster that Talked Back
Location: 01zero-one, Peter Street, Soho, London W1F 0HS
Price: Reduced to £0.00 if you are eligible for a discount.
Video or Audio
StumbleUponWhile many tout streaming video as the present and future of internet communications, podcasts continue to gain ground, with analysts predicting audiences to reach 65 million by 2012. Tim Hoang reports.
For many, faster home internet connections meant that podcasts have already been surpassed by video. Ever since podcasts became mainstream, there were some that saw it as a bridge to video podcasts and once video podcasts became more mainstream then the former would fade away into obscurity much like the 8 track tapes and Laser Disc formats before it.
However, new research by eMarketer shows that this is not the case and in fact, podcast audiences are growing fast. In the 2007, the internet research company estimated that the total US audience stood at 18.5 million and will grow by 251 per cent by 2012 with 65 million people downloading podcasts. Of the 18.5 million podcast listeners in 2007, around 35 per cent are active listeners - as 6.5 million people will download an average of one or more podcasts a week.
Surprisingly, the report underlined how the majority of podcast were consumed via PC as opposed to portable devices, contradicting the notion that cheaper MP3 technology has been the sole reason for the rise in the medium’s popularity.
Paul Verna, eMarketer Senior Analyst and author of the new report, Podcast Audience: Seeking Riches in Niches says that the rise in the number of those listening to podcasts will lead to an increase in advertising. "As the US podcasting industry matures it is unquestionably creating a listening audience. And along with a larger audience comes increases in advertising spending tied to podcasts."
According to the research, $165 million was spent in 2007 by marketers on either sponsorship or advertising. This figure will rise to $435 million by 2012.
Steve Cody, CEO of PR agency Peppercom, who has his own podcast, RepChatter, with partner Ted Birkhahn, is unsurprised by the success of the medium and expects the number of users to continue growing.
"Podcasts remain a smart digital solution because they’re low cost, low maintenance and user friendly. We believe that as long as they remain relevant and provide value to listeners, a podcast can play a meaningful role and will continue to have a positive impact on listeners. Video is the next evolutionary step for the Web, and smart companies will determine how to incorporate video into their digital marketing mix, but the ease of producing and downloading podcasts will be a significant contributor to their success for some time to come," he said.
The report also highlighted how the following key factors will contribute to the increasing number of podcast listeners:
- - Greater ease of consumption for podcast content
- - Growing awareness of podcasting
- - Terrestrial radio’s use and promotion of podcasting
- - Increased penetration of portable players
- - The evolution of smart phones and proliferation of affordable mobile data plans
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
Comments
You must be logged in to comment.