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i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall
• YouTube gets into Top Gear
• Goldfarming for Fun and Profit

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• Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

  With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry. more

• Brief Encounter: Richard Mower, PocketSurfer

  What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas. more

• Mobile Surf's Up

  The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other. more

• Waste of White Space?

  Unused TV airwaves are set to underpin the next generation of wireless products, according to Larry Page, co-founder of Google. Tim Hoang reports. more

• Mobile Shopping Finally Here?

  According to figures from Juniper Research's Mobile Web 2.0: Leveraging Location, IM, Social Web & Search report, mobile 2.0 applications currently generate $5.5 billion. With the sum expected to rise to $22.4 billion by 2013, businesses are unsurprisingly looking to target this lucrative market. more

Related Events

New Directions In Mobile (NMK)

When: October 3rd, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.

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Part 2: IPTV & the Future of Mobile TV

When: September 13th, 2006
Location: The Arts Club, Dover Street, London.
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.

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New Directions In Mobile (NMK)

When: July 13th, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.

more



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Mobile TV Workshop: Usability At The Cutting Edge

When: June 21st, 2006
Location: Barnard?s Inn Hall, near Chancery Lane, London.
Price: Reduced to £400.00 if you are eligible for a discount.

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Mobile Marketing 2006

When: June 20th, 2006
Location: Kensington Close Hotel, London.
Price: Reduced to £0.00 if you are eligible for a discount.

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The Future of Mobiles is Open

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According to analyst house, MultiMedia Intelligence, the evolution of mobile handsets from a dedicated device to an open platform is set to be one of the most significant developments in the mobile industry in 2008.

Last year, Apple’s iPhone was released to considerable applause. Although the user interface was deemed revolutionary at the time, it was its operating system that initiated a new handset market dynamic - a step toward an open platform which Google’s mobile phone software, Android looks set to continue.

This evolution in mobile software has already lead to handsets changing from basic communications tools to multi functional, application centric, multimedia devices with applications such as mp3 players, video players and web browsers integrated into their offering. Over the past year, the major phone manufacturers have been releasing mobile phones with these capabilities on a regular basis.

Open platforms, such as Android, will pave the way for the mobile networks to open up much like the Internet has, with Java-based operating systems a real possibility according to the report.

"2008 will see a heightened battle for control of the platforms and business models," according to Frank Dickson, Chief Research officer for MultiMedia Intelligence.

"Companies like Nokia and Apple will pull at the operators, trying to capture data, content and application revenue for themselves. Open platforms like Android will drive the mobile network to open-up like the Internet."

However, while operators look to further increase the average revenue per user through the monetisation of content, MultiMedia Intelligence believes that the market will open up. The top five players currently control around 82 per cent of the market, yet new competitors and business models will follow the influx of new technology and content, challenging the dominance of the existing operators.

"Mobile operators will try to maintain their position at the top of the mobile food chain as they struggle to maximize the returns on infrastructure investment and not be relegated to a mere bandwidth provider," said Dickson.