We all know that our gender influences our buying decisions. But what affects your response to online ads? According to recent studies, 56% of men who surf the web are more likely to respond to ads with coupons compared to women (39%). By Alex Hillsberg.
With more money spent on Google AdWords in the UK than on ITV, Channel 4 and 5 put together, attention is now turning to the creative element of the medium. The AdWords medium work in a unique waymeaning that clients have to evaluate prospective ad texts in a way that’s different to any other medium, with science and craft both playing a role. By Paul Booth.
Ad spend on Microsoft’s Bing search engine grew at twice the rate of spending on arch rival Google in the first quarter of 2014, according to a new report. New Media Knowledge crunched the numbers. By Chris Lee.
The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business. more
There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend. more
Shelley Taylor is CEO and founder of all dig down, which describes itself as a “digital entertainment site for the culturally curious”. She talks to NMK about the site, the fast-evolving cultural media scene and music distribution. more
It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up. more
Free online music site Spotify is fast generating a large fan base despite fears that its business model is unsustainable in the long term. New Media Knowledge’s Chris Lee spoke to the firm to talk more about its model and its prospects. more
Ups and Downs in Music
Research compiled by eMarketer from recent surveys shows that the total market for music is much larger than it has been historically, but that nonetheless total expenditure on music is considerably lower.
The US data shows that while only 20% of the population were music purchasers in 1980, that figure had grown to 32% in 2006. While online piracy may well be more widespread, the overall effect of having music available online seems, in some ways, to be positive: the number of people who actually buy music is larger.
The negative side to this story is that the amount of money spent by music consumers is much lower than in the past. The average music buyer spent $198 a year in 1980; today they spend just $120. The overall effect is lower revenues for the music industry.
The big change in the industry over this period has, of course, been the rise digital downloads. The nature of the format arguably helps to explain the figures. Digital download services like Apple’s iTunes Music Store allow the purchase of single tracks at an exact fraction of the cost of a whole album. While historically consumers have been forced to buy 8-12 tracks at a time, in the form of an album, digital stores encourage sampling. It’s possible to get just the single you heard on the radio, without having to put up with 5-6 ‘fillers’.