We all know that our gender influences our buying decisions. But what affects your response to online ads? According to recent studies, 56% of men who surf the web are more likely to respond to ads with coupons compared to women (39%). By Alex Hillsberg.
With more money spent on Google AdWords in the UK than on ITV, Channel 4 and 5 put together, attention is now turning to the creative element of the medium. The AdWords medium work in a unique waymeaning that clients have to evaluate prospective ad texts in a way that’s different to any other medium, with science and craft both playing a role. By Paul Booth.
Ad spend on Microsoft’s Bing search engine grew at twice the rate of spending on arch rival Google in the first quarter of 2014, according to a new report. New Media Knowledge crunched the numbers. By Chris Lee.
Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes. more
The UK Government’s independent adviser on wildlife and the natural environment used new media to bring 2,500 of its employees together at its recent annual conference, reducing potential carbon emissions as a result. New Media Knowledge looks at the potential future of ‘green’ conferencing. more
This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector. more
We’re sure many of you will be heading to the iDesign conference at the South Bank Centre on Tuesday 18th September. There’s a great line-up of speakers covering topics across the world of interactive media and design, plus the latest projects from foremost practitioners on display. Tickets are available here if you haven’t booked yet.
Some of you will probably be wishing that you could remember the day forever.
Well, you can. We’ll be publishing podcasts of each of the conference sessions to this RSS feed. Simply subscribe and you’ll have each of the presentations ready for you to revisit by the time you get home.
Just a reminder of what’s in store:
|time ||session ||speaker |
|09.15 ||Conference chair - Welcome to idesign ||Simon Waterfall |
|09.30 ||The LDA and Digital Creativity ||Tom Campbell |
|09.45 ||Industry Remarks ||David Kester |
|10.00 ||Digital Society: ||The Internet and Happiness Nick Bayliss, |
Joe Blogs’ Blog Bill Thompson
|11.05 ||Coffee and exhibition ||Creatively Digital |
Produced in partnership with independent digital arts agency Cybersalon, Creatively Digital - will showcase innovative, interactive work and emergent technology projects from contributors such as Channel 4, Cambridge University, Sennep, Troika, Someth;ng, Proboscis, Fijuu and Igloo.
|11.30 ||Technology, the Universe and Everything: ||Digital Marketing - Good and Evil Ben Achilleas |
Technology and Learning Gerry Griffin
My Mobile Life Helen Keegan
The Games Universe Toby Barnes
|13.00 ||Lunch and exhibition ||Emergence |
In association with Future of Sound, during the conference lunchbreak Martyn Ware will presents Emergence - a showcase of innovation in interactivity and digital media, with contributions from SHowstudio, Jason Bruges Studio, Newangle and Fabrica.
|14.30 ||Design response ||What’s All the Fuss About? Clive Grinyer |
Creative Process, Usability and Transparency Elliot Jay Stocks
Starsight Steve Flaherty
Art, Public Spaces and New Media Adam Gee
|16.00 ||Coffee and exhibition ||Creatively Digital |
|16.30 ||Design Week Creative Showcase ||Lynda Relph Knight, Malcolm Garrett, Gary Holt |
iDesign: design for life is presented by dynamo London in association with NMK and AIG, with support from the LDA.