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Youth News
The New York Times recently reported that the young are forsaking newspapers in droves.
The New York Times recently reported that the young are forsaking newspapers in droves:
Only 16 percent of the young adults surveyed aged 18 to 30 said that they read a newspaper every day and 9 percent of teenagers said that they did. That compared with 35 percent of adults over 30.
According to internet metrics company Comscore, though, the figures are not nearly so bleak when it comes to news on the ‘net. Analyst Andrew Lipman found that young people are almost equally likely to read newspaper websites as their parents and grandparents:
nearly the same percentage of 18-34 year olds (59%) are reading news online each month as 35-54 year olds (61%). Not only that, but they are also going online to get their news nearly as many times each month (12 visits) as 35-54 year olds (13 visits).
The barbarians are not quite at the gates yet, it seems. While old news formats are certainly suffering, the appetite for the content remains strong. Arguably, the results suggest that online newspapers specifically written for younger children would do well, since 40% are reading adult papers each month despite the fact that they are written for older readers.
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